Media Buyer / Google Ads UAC

Igbaffiliate; United Kingdom; Remote; GBP 30,000 - 60,000; Full time

Job summary

An innovative firm is seeking a talented digital marketer to lead advertising campaigns on Google Ads UAC for Android apps. This role involves optimizing campaign performance metrics and conducting regular A/B testing to enhance results. You will collaborate closely with product and design teams while analyzing market trends and competitors. The position offers a completely remote work environment with a flexible schedule, generous paid time off, and opportunities for professional growth. Join a company that values knowledge sharing and provides health insurance and training compensation to foster educational enthusiasm.

Benefits

28 business days of paid off

Health insurance

Compensation for training and conferences

Gifts for various occasions

Flexible work schedule

Access to offices and coworking spaces

Qualifications

• 2+ years of experience with Google Ads UAC for traffic acquisition.
• Strong analytical skills and ability to handle large data sets.

Responsibilities

• Launch and manage advertising campaigns on Google Ads UAC.
• Track performance metrics and optimize campaigns.

Skills

Google Ads UAC

Analytical Thinking

Mobile Tracking Tools

A/B Testing

AI Tools Usage

Tools

AppsFlyer

Job description

WHAT YOU’LL DO

1. Launch and manage advertising campaigns on Google Ads UAC for Android apps (Payday Loans/Car Insurance, USA/Canada market).
2. Track campaign performance metrics and optimize (CPI, CPA, ROAS, etc.).
3. Test creative concepts (visuals, ad copy, etc.) and hypotheses.
4. Conduct regular experiments and A/B tests.
5. Collaborate closely with product and design teams to improve campaign results.
6. Analyze the market and competitors.

WHAT WE EXPECT FROM YOU

1. 2+ years of hands-on experience with Google Ads UAC traffic acquisition.
2. Proven track record of running successful marketing campaigns for Tier-1 markets.
3. Experience working with mobile tracking tools (e.g., AppsFlyer).
4. Familiarity with Android/iOS apps promotion specifics.
5. English at an Intermediate level or higher.
6. Strong analytical thinking and ability to work with large sets of performance data.
7. Experience in highly competitive niches (loans, insurance, dating, gambling, essay) for the Tier-1 markets. Payday Loans experience is a major advantage.
8. Ability to use AI tools (ChatGPT, Claude, etc.) for generating ad creatives – will be a plus.
9. Experience with A/B testing platforms and automation scripts – will be a plus.

HOW IT WORKS

1. Stage 1: pre-screen with a recruiter.
2. Stage 2: interview.
3. Stage 3: reference check.
4. Stage 4: job offer!

A trial period for this position is 3 months, during which we will get used to working together.

We are sure that recovery is very important, so we have 28 business days of paid off;

Completely remote and flexible work schedule, but we have offices and coworking, where you can work;

The opportunity to grow quickly both horizontally and vertically, because we have a cyclical product process;

Gifts are our weakness and we give them for all possible reasons;

Of course, we have health insurance;

Compensation for training and profile conferences because we are about educational enthusiasm;

We adore the sharing of knowledge and hold regular educational events.