User Acquisition Manager - F2P Mobile Games

JR United Kingdom; Basingstoke; Hybrid; GBP 45,000 - 70,000; Full time

Job summary

A leading company in mobile gaming is seeking a User Acquisition Manager to spearhead marketing efforts. The role involves managing impactful campaigns to acquire new players and drive growth profitably, working closely with product, analytics, and marketing teams. The ideal candidate has extensive experience in mobile gaming and strong analytical skills.

Qualifications

• 3 - 5 years of hands-on UA experience in mobile games.
• Proven success managing performance campaigns at scale.
• Strong analytical skills with Excel, campaign dashboards, or SQL.

Responsibilities

• Plan, launch, and optimize UA campaigns across multiple channels.
• Analyze campaign performance using KPIs like CPI, ROAS, LTV, retention.
• Collaborate with creative teams to test and iterate ad creatives.

Skills

Analytical skills

Campaign management

Performance marketing

Tools

Adjust

Appsflyer

Job description

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Client:

Skillsearch

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Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

06.06.2025

Expiry Date:

21.07.2025

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Job Description:

User Acquisition Manager - F2P mobile games

Hybrid in London office - 2 days per week

I'm working with a client who are looking for a User Acquisition Manager to lead paid marketing efforts for their mobile games. You'll manage high-impact campaigns across multiple platforms to acquire new players and scale growth profitably. This role works closely with product, analytics and marketing teams.

Responsibilities:

• Plan, launch, and optimize UA campaigns across multiple channels
• Analyze campaign performance using KPIs like CPI, ROAS, LTV, retention
• Own channel-level budgets and deliver efficient spend outcomes
• Collaborate with creative teams to test and iterate ad creatives

Requirements:

• 3 - 5 years of hands-on UA experience in mobile games
• Proven success managing performance campaigns at scale
• Strong analytical skills with Excel, campaign dashboards, or SQL
• Experience with casual mobile games
• Cross promotions, working with monetisation and live ops teams
• Experience with analytics
• Familiarity with tools such as Adjust and Appsflyer