UKI Value & Promotions Strategy Lead

Deliveroo; Manchester; Hybrid; GBP 65,000 - 95,000; Full time

Benefits offered by this job

Healthcare

Well-being benefits

Parental leave

Pensions

Job summary

Deliveroo in the United Kingdom is seeking a UKI Value & Promotional Strategy Manager to translate central initiatives into high-impact UKI campaigns. You’ll own the promotional calendar, tailor global strategy for UKI, and partner with cross-functional teams to optimise investments and ROI.

You will drive data-driven growth, analyse performance, and collaborate with Insights, Finance, and commercial teams to align customer and merchant value with business goals.

Qualifications

• 3-4 years experience in Marketing or Commercial role, mandatory to have worked with value / promotional campaigns.
• Bachelor’s degree in Marketing, Business, or a related field.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Experience presenting ideas and recommendations to senior leadership to gain buy in.
• You’re both analytical & commercial and you enjoy interpreting data to develop insight/consumer-led marketing strategy. Comfortable with analytical tools like excel.
• Strong interpersonal skills to manage multiple cross-departmental stakeholders; confident communicating at all levels.
• Ability to adapt and manage multiple projects simultaneously.
• Strong problem-solving skills and a proactive approach to identifying opportunities for improvement.
• Self-starter attitude and ability to thrive in a fast-paced matrixed organisation with constant change.
• Proven track record in delivering results quickly and efficiently.

Responsibilities

• End to end ownership of UKI local promotions and merchant offers. Partnering with central functions to identify market needs and partner requirements and defining the “where” and “how” to play, building and implementing a strategy to support these needs.
• Owning the team’s reporting cycle, delivering weekly and monthly performance analysis and campaigns. Identify emerging trends and data-driven optimisation areas to foster a culture of continuous improvement.
• Champion the voice of customers and partners in the promotional space, working closely with the commercial, finance, value & promotions and partner facing teams to stay up to date with partner needs and perspectives.
• Partner with Insights and Data Science teams to develop a strong sense of Customer needs and key Qs and research that needs deploying.
• Partner with central teams to adapt global strategies for the UKI market, ensuring regional priorities and merchant needs are embedded into business plans.
• Define and implement promo strategies to deliver on objectives and KPIs, ensuring best in class execution. Lead on trade offs and requests based on importance, urgency and impact.
• Align promotional plans between different central and local marketing teams to ensure we have the right technical, reporting and targeting foundations in place for the plan.
• Instrumental in defining the UKI customer and merchant promotional strategy. Driving high-value discount, vouchering, and offer initiatives that maximise local engagement, ROI, and partner growth.
• Pitch and sell strategic promotional programmes to key commercial stakeholders to secure buy-in and maximum partner engagement.
• Keep on top of competitor trends and activity to refine strategies in the regional market.
• Owning the Go To Market strategy and sell-in for UKI promotions

Skills

Marketing experience

Promotional campaigns

Stakeholder management

Data analysis

Excel

Education

Bachelor's degree in Marketing/Business

Job description

Deliveroo in the United Kingdom is seeking a UKI Value & Promotional Strategy Manager to translate central initiatives into high-impact UKI campaigns. You’ll own the promotional calendar, tailor global strategy for UKI, and partner with cross-functional teams to optimise investments and ROI.

You will drive data-driven growth, analyse performance, and collaborate with Insights, Finance, and commercial teams to align customer and merchant value with business goals.