UK Search Growth Lead (Healthcare Tech)

Careers at Eucalyptus; Greater London; On-site; GBP 70,000 - 100,000; Full time

Job summary

Eucalyptus is a global digital healthcare platform seeking a Search Lead to own and scale UK search growth. You will drive performance across Google Search products, manage seven-figure monthly budgets, and lead landing page experimentation to achieve compliant, measurable results.

You will collaborate with design, analytics, and engineering to improve CTR, CVR, and ROAS, while staying ahead of platform changes and healthcare advertising nuances.

Qualifications

• 4+ years in search or paid media with hands-on Google campaigns.
• Expert knowledge of Google Ads, including Performance Max.
• Proven ability to plan, execute, and interpret landing page experiments.
• Strong analytical mindset; data-driven hypotheses and clear stakeholder communication.
• Experience in regulated industries (healthcare, pharma, insurance) and compliance.
• Experience in D2C, consumer, or subscription businesses focusing on acquisition, retention, and LTV.
• Understanding of UK consumer behavior and localised campaigns.
• Strong communication skills, both written and verbal.
• Familiarity with healthcare search compliance (claims, ad copy restrictions).
• Experience scaling search in multi-market/global orgs; use of first-party data for creatives and bidding.

Responsibilities

• Own the UK Google Search growth strategy across PMAX, Search, Shopping, Display, YouTube, and Gmail.
• Manage and optimise seven-figure monthly media budgets with Allocation & Performance Managers.
• Lead A/B and multivariate landing page testing; translate data into insights.
• Collaborate with design, analytics, and engineering to improve CTR, CVR, and ROAS.
• Embed testing culture across funnel stages and monitor platform changes and healthcare compliance.
• Report performance using Google Analytics, Search Console, and Looker Studio with clear results.
• Analyse market trends and competitors to identify growth opportunities and bidding strategies.
• Work cross-functionally with product, marketing, design, and Growth Lead to ensure messaging alignment.

Skills

Paid search management

Google Ads expertise

Landing page testing

Data analysis

Stakeholder communication

Regulated industries experience

D2C / subscription marketing

UK consumer behavior knowledge

Cross-functional collaboration

Tools

Google Ads

Google Analytics

Looker Studio

Search Console

Job description

Eucalyptus is a global digital healthcare platform seeking a Search Lead to own and scale UK search growth. You will drive performance across Google Search products, manage seven-figure monthly budgets, and lead landing page experimentation to achieve compliant, measurable results.

You will collaborate with design, analytics, and engineering to improve CTR, CVR, and ROAS, while staying ahead of platform changes and healthcare advertising nuances.