UK SEM Lead: Digital Health Growth & Performance

Careers at Eucalyptus; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

Eucalyptus is seeking an exceptional SEM Lead to own and scale our UK search growth in a high-impact, hands-on role. You’ll manage seven-figure monthly budgets across Google Search, Performance Max, and related formats, driving compliant, data-driven growth for a leading digital healthcare brand.

You’ll partner with care teams and cross-functional partners to optimize campaigns, landing pages, and measurement frameworks, ensuring strong performance and alignment with regulatory standards in a

Qualifications

• 4+ years in search or paid media, with hands-on Google campaigns.
• Expert knowledge of Google Ads and automation features (Performance Max).
• Proven ability to plan, run and interpret landing page experiments.
• Analytical mindset with strong attention to detail; able to articulate findings clearly to stakeholders.
• Experience in regulated industries (healthcare, pharma, insurance) desirable.

Responsibilities

• Own the UK Google Search growth strategy across multiple formats (Search, Performance Max, Shopping, Display, YouTube, Gmail).
• Manage seven-figure monthly budgets with Allocation & Performance Managers.
• Lead landing page A/B and multivariate testing; turn data into insights.
• Partner with design, analytics, and engineering to improve CTR, CVR, ROAS.
• Champion a culture of testing and optimization across the funnel stages.
• Monitor platform changes and healthcare ad compliance.
• Report performance using Google Analytics, Search Console, Looker Studio.
• Analyze UK market trends to identify growth opportunities and bidding strategies.
• Collaborate with Product, Marketing, Design, and Growth Lead for aligned messaging.

Skills

Google Ads

Performance Max

Landing page testing

Analytics

Regulated industries

D2C / subscription

Tools

Google Analytics

Search Console

Looker Studio

Job description

Eucalyptus is seeking an exceptional SEM Lead to own and scale our UK search growth in a high-impact, hands-on role. You’ll manage seven-figure monthly budgets across Google Search, Performance Max, and related formats, driving compliant, data-driven growth for a leading digital healthcare brand.

You’ll partner with care teams and cross-functional partners to optimize campaigns, landing pages, and measurement frameworks, ensuring strong performance and alignment with regulatory standards in a