UK Marketing Manager

Rise Up; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

Rise Up, a leading European learning software provider, is hiring a Marketing Manager for the UK & Ireland based in London. You will drive pipeline, strengthen brand awareness and support customer growth across the region, bridging global strategy with local execution.

In this role you’ll collaborate with Sales, Customer Success and Product Marketing to tailor campaigns, manage multi‑channel programs, and optimise ROI. This is a high‑visibility, autonomous position in a hybrid London office.

Qualifications

• 4+ years of experience in B2B marketing, ideally within SaaS, HRTech or a high-growth technology environment.
• Strong experience across campaign management, demand generation, content marketing, sales enablement and events.
• Exceptional written and verbal communication skills in English, with the ability to create compelling content for UK audiences and a deep understanding of UK&I buyer behaviours and business culture.
• Hands-on experience with CRM, marketing automation and growth tools (HubSpot command highly desirable).
• Experience collaborating with Sales, Product and cross-functional teams in an international environment.
• AI-native approach with a strong interest in emerging technologies and modern marketing workflows.
• Commercial mindset with a clear understanding of marketing's impact on pipeline and revenue.
• Comfortable working autonomously while collaborating effectively with global and local stakeholders.

Responsibilities

• Own and execute the UK&I marketing plan to generate qualified pipeline and support revenue targets.
• Plan, launch and optimise multi-channel campaigns across inbound, events, content, partnerships and ABM.
• Design and deploy lead nurturing programmes to improve engagement and conversions.
• Support regional event marketing initiatives including trade shows, webinars and customer events.
• Collaborate with external partners and internal stakeholders to improve organic visibility and lead conversion.
• Create and maintain local sales enablement assets such as presentations and case studies.
• Partner with Sales to identify growth opportunities and accelerate pipeline creation.
• Track performance and provide regular insights on marketing impact and ROI.

Skills

Campaign management

Demand generation

Content marketing

Sales enablement

Events

Tools

HubSpot

CRM

Marketing automation

Job description

Rise Up is a leading European learning software provider, pioneering Blended Learning with a fast-growing presence across the continent.

With offices in Paris, London, and Lisbon, our team of 120 talented individuals is shaping the future of professional development.

At Rise Up, we bridge cutting-edge technology and learning expertise to help organizations and their teams continuously develop the skills they need to thrive in a rapidly evolving world.

With 5 million learners across 73 countries, we are transforming professional training through an innovative platform that seamlessly blends digital and in‑person learning. Designed for employees, powered by technology, and focused on performance, our solution drives organizational transformation through personalized and engaging learning experiences.

Why Join Us?

• Grow with us: Become part of a fast‑growing, ambitious and innovation‑driven company.

• Think globally, thrive locally: Work in an international team that embraces diverse talents and backgrounds.

• Start strong: Our structured onboarding programme sets you up for success and helps you feel at home from day one.

• Make an impact: Help reinvent how millions of people learn and grow professionally, while enhancing your own skills in a collaborative and supportive environment.

The Role

The UK & Ireland market is one of Rise Up’s most strategic growth priorities.

As Marketing Manager, UK & Ireland, you will be the local marketing lead responsible for driving pipeline generation, strengthening brand awareness and supporting customer growth across the region.

Acting as the bridge between global marketing strategy and local market execution, you will own the planning, execution and optimisation of marketing initiatives tailored to the UK & Ireland market. You will work closely with Sales, Customer Success, Product Marketing and the wider Marketing team to ensure our activities generate measurable business impact.

This is a highly visible role offering significant autonomy, exposure to senior stakeholders and the opportunity to directly influence revenue growth.

Your Core Mission

Generate qualified pipeline, strengthen Rise Up’s market presence and support revenue growth across the UK & Ireland through data‑driven, customer‑centric marketing initiatives.

What You’ll Do

Demand Generation & Pipeline Growth

• Own and execute the UK&I marketing plan to generate qualified pipeline and support revenue targets.

• Plan, launch and optimise multi‑channel campaigns across inbound, events, content, partnerships and ABM; leveraging CRM, AI and growth tools.

• Design and deploy lead nurturing programmes that improve lead engagement, increase conversion rates and maximise marketing contribution to revenue.

• Support regional event marketing initiatives including trade shows, executive roundtables, webinars and customer events.

• Collaborate with external partners and internal stakeholders to improve organic visibility, website traffic quality and lead conversion.

• Create and maintain local sales and partnerships enablement assets including presentations, one‑pagers, case studies and competitive materials.

• Partner closely with Sales to identify growth opportunities and accelerate pipeline creation.

• Support customer engagement, advocacy and expansion initiatives, working closely with Customer Success.

• Track performance and continuously improve conversion rates, pipeline contribution and ROI providing regular reporting and insights on marketing performance and business impact.

Brand, Content & Market Development

• Strengthen Rise Up's visibility and credibility across the UK&I market.

• Create high‑impact content tailored to the market, including webinars, case studies, customer stories, blog articles and thought‑leadership pieces.

• Adapt global campaigns and messaging to local market needs, working closely with Product Marketing to ensure local relevance of messaging and value propositions.

• Identify opportunities to position Rise Up as a recognised leader within the HRTech and Learning Technology ecosystem, through PR opportunities, partnerships, speaking engagements and industry events.

• Act both as the UK&I marketing point of contact across teams and as the “Voice of the Customer”, providing market and buyer insights to global teams.

4+ years of experience in B2B marketing, ideally within SaaS, HRTech or a high‑growth technology environment.Strong experience across campaign management, demand generation, content marketing, sales enablement and events.Exceptional written and verbal communication skills in English, with the ability to create compelling content for UK audiences and a deep understanding of UK&I buyer behaviours and business culture.Hands‑on experience with CRM, marketing automation and growth tools (HubSpot command highly desirable)Experience collaborating with Sales, Product and cross‑functional teams in an international environment.AI‑native approach with a strong interest in emerging technologies and modern marketing workflows.Commercial mindset with a clear understanding of marketing's impact on pipeline and revenue.Comfortable working autonomously while collaborating effectively with global and local stakeholders.Working ModelBased in London with regular presence in our central London office.Hybrid working environment.Occasional travel within the UK and internationally.