UK Marketing & Communication Manager

UTMB Group; Manchester; On-site; GBP 35,000 - 55,000; Full time

Job summary

UTMB Group is seeking a Marketing & Communication Manager to enhance engagement with athletes and fans across the UK. This role involves developing marketing strategies, managing communications, and building relationships within the running community. The ideal candidate will have extensive experience in sports marketing and a passion for outdoor sports.

Benefits

Company pension

25 days holiday plus bank holidays

International travel opportunities

Commercial partner discounts

Qualifications

• 5+ years’ experience in sports marketing.
• Proven ability to create marketing and communication strategies.
• Fluency in English, both spoken and written.

Responsibilities

• Develop and deliver marketing strategies for UK events.
• Manage social media accounts and event websites.
• Create engaging content for press releases and e-newsletters.

Skills

Communication

Time Management

Marketing Strategy

Relationship Building

Attention to Detail

Education

5+ years in sports marketing

Tools

CRM Systems

Marketing Platforms

Social Media

Job description

UTMB Group is the global leader in the organisation of trail running events. Our flagship event, the UTMB Mont-Blanc, has been the world’s highest profile trail race for several years with the best athletes and largest sports brands in attendance.

Based in Chamonix-Mont-Blanc in the French Alps, UTMB Group launched the UTMB World Series in partnership with The IRONMAN Group in 2022. The UTMB World Series is the largest trail running circuit in the world, bringing together more than 50 international events to give all trail runners the chance to live the UTMB adventure close to home. UTMB UK are responsible for organising UTMB World Series events in the UK which includes Ultra-Trail Snowdonia by UTMB and Arc of Attrition by UTMB.

Mission

What we are looking for? ️

To support the development and delivery of our UK events, we are seeking a highly motivated sports marketing and communications professional, ideally with previous knowledge of the running industry, to join our passionate team in Manchester.

Your mission

The role of the Marketing & Communication Manager is to develop loyalty with our athletes, fans and supporters, to tell the story of our events and to raise the profile of our extraordinary running community, partners and the UTMB World Series.

Under the guidance of the Event Director, you will create, manage and deliver the marketing and communication strategies for our UK based events in Snowdonia and Cornwall. You will use your marketing knowledge and skills to deliver engaging campaigns, generate excitement and get more people running with us across the UK.

Your communication experience will build interpersonal relationships amongst all of our stakeholders, keeping our customers informed, connected and satisfied. You will ensure the UTMB Group vision, values and brand identity are communicated clearly.

Responsibilities for the role include:

Marketing

Create, refine and deliver the overall UK marketing strategy for our events with support from global UTMB Marketing staff

Develop and implement inclusive marketing campaigns to represent our audience and also create new participants, engage fans, and generate event purchases

Identify and maximise marketing opportunities to engage sponsors and increase the number of commercial exhibitors and brands attending events

Raise the profile of our events locally, nationally and internationally within the running, outdoor sports, and tourism and leisure sectors

Apply the UTMB World Series playbooks to ensure seamless branding across all event media, publications, venues and materials

Survey participants to gain insight into their motivations and behaviours, and how to market future events and opportunities to a diverse range of groups

Monitor campaign effectiveness to recommend opportunities for improvement

Update and maintain event details on external listings, websites and accounts

Manage social media accounts and event websites with up-to-date content

Liaise with World Series partners to deliver their activations on events

Produce post-event analysis and reports to share with stakeholders

Communications, Media and Public Relations

Create, refine and deliver the overall UK communications strategy for our events with support from global UTMB Communications staff.

Build awareness and credibility of our events with new and existing audiences by liaising with media agencies and public relations professionals.

Create strong relationships with regional media to promote the benefits and opportunities of events for local communities and businesses.

Build relationships with a diverse range of trail running athletes, influencers and underrepresented groups to create valuable connections and gain insight.

Oversee customer enquiries and administration with support from the global Athlete Services team.

Develop media distribution plans for UK events and manage all media enquiries.

Create engaging content for e-newsletters, social media and press releases.

Manage our internal event media team including photo and video freelancers.

Manage accredited media at events and host media related activities.

Plan and coordinate prize-giving ceremonies, hospitality functions etc.

The role is based at our UK office in Altrincham, Manchester, Monday to Friday

Depending on the candidate’s experience, there is the opportunity to work remotely for up to three days per week. Site visits and travel may be required as part of the role

Profil

Essential skills and experience

5+ years’ experience of achieving success within the sports marketing industry

Previous examples of creating marketing and communication strategies

Convincing communicator able to represent UTMB to a range of audiences

Excellent time management skills and the ability to prioritise work and projects

Knowledge of CRM systems, marketing platforms and social media accounts

Strong attention to detail, applying brand identity and robust proofing skills

Ability to form effective relationships and work well in a team environment

Skilled in the production of documents, briefings, reports and presentations

Fluent in spoken and written English language

Desirable skills and experience

Experience of marketing mass participant events, in particular trail running

Knowledge of hosting outdoor events and working with elite athletes

Skilled in spoken and written Welsh language

Full, clean, UK driving licence

What do we offer?

Company pension plus 25 days holiday per year in addition to bank holidays

International travel opportunities to experience other UTMB World Series events

A passionate and fast-growing company in an exciting outdoor sports sector

UTMB World Series commercial partner discounts and offers

Recruitment Process

At UTMB Group, we value your time and commitment. Our process is simple:

Interview with Morgane (HR Manager) via video call (45 minutes): an opportunity for you to discover our company and ensure there's a good match between your expectations and the opportunity we’re offering

Interview with Hayden (UK Event Director) in our offices (Manchester) or via video call (1 hour): a deeper dive into your background, focusing on both your technical skills and the human fit

Final interview with Jules (International Event Manager) and Coralie (Head of Brand and Content) via video call (1 hour): they’ll introduce you to the daily life of the International/UK Marcoms business unit and its current challenges, helping you picture yourself within the team.