UK General Manager (UK Director)

Fresho; Greater London; Hybrid; GBP 80,000 - 110,000; Full time

Job summary

An innovative tech scale-up is seeking a dynamic General Manager to lead its UK operations. In this pivotal role, you will drive business growth, foster strong relationships with customers and suppliers, and build a high-performing team. This position offers a unique opportunity to shape the future of the food industry while working closely with the Australian headquarters. If you're passionate about sustainability and technology and have a proven track record in leadership, this role is perfect for you. Join a vibrant team dedicated to making a positive impact in the food sector.

Benefits

Employee Share Option Plan

LinkedIn Learning Subscription

Mentoring Programme

Flexible Working

Procaffeinating Wednesdays

Weekly Fresh Fruit

Regular Socials

Fresho Merch

Referral Bonuses

Employee Assistance Program

Qualifications

• Proven experience in a senior leadership role within a SaaS business or tech scale-up.
• Strong commercial experience with proven sales results and financial management skills.

Responsibilities

• Drive business growth and develop key customer relationships.
• Lead recruitment and development of the UK team, ensuring alignment with company culture.

Skills

Leadership

Business Development

Sales Management

Financial Management

Relationship Building

Strategic Planning

Cross-Functional Team Management

Communication Skills

Problem Solving

SaaS Industry Knowledge

Education

Bachelor's Degree

Master's Degree (preferred)

Job description

Role: UKGeneral Manager

Reports to: CEO

Location: London, UK

Role Type: Hybrid, WFH 1 day per week

Employment Type: Full Time

Salary Range: £80K-£110K + 20% bonus(10% global / 10% UK) + ESOP

About Fresho

Fresho is a fast growing tech scale-up on a mission to transform the food industry for the benefit of people and the planet.

Our order management software is revolutionising the way the entire industry operates - from day to day operations, to mental health and wellbeing, to food waste reduction - the impact of Fresho touches every aspect of the sector in a hugely positive way making it more efficient, enjoyable, profitable and sustainable.

We work closely with wholesale fresh food suppliers and 45,000 restaurants, cafes, hotels and other foodservice venues.

Fundamental to our culture is the belief that our people are everything. We are purposefully building our culture alongside our business to make Fresho a fun, positive and inclusive place to work for our dynamic team of Freshonauts.

Fresho has raised over $45m to date and processes almost $400m monthly through the platform with 750,000 orders monthly. We are headquartered in Melbourne, Australia with offices in London, United Kingdom and Auckland, New Zealand, and customers in Australia, United Kingdom, United States, Ireland and New Zealand.

Role Overview

We are seeking a highly experienced General Manager to lead Fresho’s UK operations. This strategic role will drive business growth, build lasting relationships with key customers and suppliers, scale the local team, and work in close partnership with our Australian headquarters to implement the long-term strategy for the UK market.

Success in this role will be defined by the successful scaling of Fresho UK operations, meeting business growth targets, and developing a high-performing team that drives continued expansion and customer satisfaction in the UK.

This is a hybrid position working from both our London HQ (at the Fisheries) and working from home is available 1 day per week.

Responsibilities

Leadership & Representation

• General Representation of Fresho UK: Serve as the key decision-maker and face of Fresho in the UK, driving the company’s mission, values, and culture. Lead key strategic decisions to establish Fresho’s UK presence and reputation.

• Day to Day Running of Fresho UK: ensure smooth operations, compliance with local regulations, and seamless integration with the global business.

• Strategy Development & Execution: Work with Fresho Pty Ltd to define, refine, and implement the long-term strategy for Fresho UK in alignment with company objectives and our strategic vision.

• UK Industry Expertise: Represent the UK team as the industry expert in various events and marketing efforts such as podcasts, media and thought leadership activities.

• Founder Mentality: Treat day to day activities and decisions with a passion for our mission and represent Fresho UK with the psyche of a founding member.

Business Development, Customer Relationship Management & Partnerships

• Business Development and Sales: Lead business growth initiatives and develop new sales opportunities to achieve revenue targets in the UK market.

• Onboarding New Customers and Suppliers: Support the Onboarding Team lead to oversee the seamless onboarding of new customers and suppliers, ensuring a positive and efficient experience.

• Customer Relationship Management: Cultivate and maintain strong, long-term relationships with key customers and suppliers, ensuring their needs are met and fostering loyalty.

• Account Management: Own key account relationships, ensuring customer satisfaction and driving long-term loyalty and revenue growth. Be the point of escalation and going above and beyond to handle high-pressure churn situations.

• Partnerships: Develop and explore partner relationships alongside our marketing team.

Team Management & Organisational Development

• Hiring & Team Building: Lead the recruitment, hiring, and development of the UK team, ensuring alignment with Fresho’s culture and values. Develop a network of talented individuals to ensure a talent pipeline for new roles

• Cultural Force: Exemplify and promote Fresho’s global values and maintain a constant focus on cultural and office atmosphere.

• People Leadership: Lead, coach, and develop a high-performing team, ensuring alignment with Fresho’s culture and values while actively managing performance to drive team success.

• Cross-Functional Collaboration: Work closely with global departments (such as marketing, product, and customer success) to align UK operations with overall company strategy.

Finance

• Own P&L: Manage the UK P&L, ensuring alignment with business goals and driving profitability through effective revenue and cost management.

• Budgeting & Forecasting: Lead the budgeting process and update forecasts regularly to reflect market changes and operational adjustments.

• Monthly P&L Analysis: Conduct monthly reviews of the P&L, analyze variances, and provide actionable insights to the leadership team.

• Accounts Receivable Follow-Up: Oversee accounts receivable, ensuring timely collections and maintaining healthy cash flow.

• Present Strategy: Regularly communicate financial performance and strategy to the UK team, fostering accountability and alignment with business goals.

Operational Management & Process Improvement

• Administrative Processes & Systems: Own the improvement of administrative processes and operational systems, ensuring efficiency and scalability for Fresho UK’s growth.

• Collaboration with Head Office: Coordinate with Fresho’s head office for back-office support, including technology, legal, and finance operations.

• Market Research & Competitive Analysis: Understand local trends, customer demands, and competitors, providing actionable insights to inform strategy.

• Feedback Loop & UK Product Representative: Act as a key conduit between the UK market and the global product team, providing actionable insights and feedback on app improvements to drive platform evolution.

• Contracting External Advisors: Liaise with external advisers such as accountants, lawyers, and auditors to ensure compliance and strategic financial management.

• General Management Duties: Handle additional duties as required, ensuring smooth operations and growth in the UK market.

Key Skills & Qualifications

• Proven experience in a senior leadership role within a SaaS business, tech scale-up, or similar industry.

• Strong commercial experience with proven sales results.

• Strong business acumen with the ability to drive growth and profitability.

• Experience managing cross-functional teams, including sales, marketing, operations, and customer success.

• Strong financial management skills, including budgeting and forecasting.

• Deep understanding of the UK fresh food distribution market and hospitality.

• Demonstrated ability to develop and execute business strategies that align with long-term company goals.

• Excellent relationship-building skills, with experience managing key customer and supplier relationships.

• A hands-on, player & coach, solution-focused approach with the ability to manage a wide range of responsibilities.

• Exceptional communication and presentation skills, with the ability to engage and influence both internal teams and external stakeholders at all levels

• Experience working with international teams and collaborating across multiple time zones.

• Proven ability to thrive in a fast-paced, dynamic environment, with a track record of driving results independently and proactively managing change.

• A passion for the food industry, sustainability, and technology.

• (Ideal) experience in founding and operating a business in SaaS or the food industry

In return we’ll offer

Everything you need to live and work well.

• Employee Share Option Plan so you can share in Fresho’s success

• LinkedIn Learning Subscription with weekly work time dedicated to growing new skills

• Mentoring programme to help you grow and exceed your potential

• Flexible working with hybrid and fully remote teams

• Procaffeinating Wednesdays where the coffee’s on us + in office coffee machines

• Weekly fresh fruit in the office

• Regular socials (with snacks and drinks of course!)

• Fresho merch so you can look sharp in our branded swag

• Referral bonuses - invite your friends and get paid for it!

• Employee Assistance Program to support your mental health and wellbeing

• CEO Book Club where role related e-books are on us

• Fresho Sponsorship program to support your personal interests outside of work

• Paid time off for fertility treatments and generous parental leave policy

Fresho embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.