UK Floristry Operations & Growth Lead

Floward; Greater London; On-site; GBP 50,000 - 60,000; Full time

Benefits offered by this job

Salary £50k–£60k per year

Job summary

Floward seeks a commercially minded operator to lead its UK business, overseeing a high-performing florist team and the vending machine network. You will drive partnerships and client relationships to propel growth, while ensuring delivery standards and seamless operations across sites.

The role blends hands-on floristry operations with strategic business development, requiring 7–10 years of ops and commercial experience and a strong UK market understanding.

Qualifications

• 7 to 10 years of combined operations and commercial experience, including leading a team.
• Hands-on experience in floristry operations and day-to-day florist leadership.
• Proven track record of building and closing a business development pipeline.
• Experience in vending or unattended retail is an advantage.
• Strong proposals, pricing, and commercial presentation skills.
• Good understanding of the UK market.
• Self-driven, organized approach and high service standards.

Responsibilities

• Lead the UK Operation by building a high-performing florist team with clear quality, service and productivity standards.
• Develop processes and ways of working and improve them as the business grows.
• Monitor performance and resolve issues before they reach customers.
• Recruit, onboard, and train florists with People & Culture.
• Own the UK flower vending machines end-to-end, from stock to uptime and presentation.
• Manage site hosts, machine suppliers, and maintenance partners.
• Track sales and performance by location and secure new high-footfall sites.
• Own the UK business development pipeline from first conversation to signed agreements.
• Build relationships with corporate clients and UK partners; develop revenue-generating alliances.
• Ensure opportunities can be delivered to our standard before commitment; update Country Manager on progress.

Skills

Operations leadership

Commercial development

Team management

Floristry operations

Vending/retail

Proposals & pricing

UK market knowledge

Relationship building

Strategic partnerships

Self-driven

Job description

Floward seeks a commercially minded operator to lead its UK business, overseeing a high-performing florist team and the vending machine network. You will drive partnerships and client relationships to propel growth, while ensuring delivery standards and seamless operations across sites.

The role blends hands-on floristry operations with strategic business development, requiring 7–10 years of ops and commercial experience and a strong UK market understanding.