UK | Event Executive

Overview:

The Event Executive provides crucial support to the UK Events Specialist in all elements of event strategy, planning and deployment. Primarily the role will focus on BYD Fleet events and as such will be responsible for the successful delivery of a broad programme of fleet events.

Tasks & Typical duties/responsibilities may include, but are not limited to, the following:

1. Support the UK Events Specialist in the delivery of national level brand events and product launches.
2. Work with the UK Marketing/Events team and the UK Fleet team to develop an annual events schedule identifying key events that BYD Fleet should participate in to maximise brand exposure and deliver test drives and sales.
3. Work with an appointed events agency to brief, design, plan and deliver Fleet events including stand design, cars, event materials, uniform and merchandise.
4. Ensure all events are delivered to the highest possible quality and adhere to BYD brand standards.
5. Support National Fleet Sales Managers with brand presentations at key Fleet Customer premises – e.g. test drive sessions / brand presentations at FN50 clients.
6. Where relevant, for key Fleet events, work with the digital team to design and deliver a content plan aligned to the B2B audience.
7. Work with members of the marketing team to ensure that BYD B2B events are promoted and marketed to ensure maximum attendance and exposure.
8. Ensure specific customer journey defined and implemented for each event.
9. Help manage Brand Ambassador performance at B2B events.

Performance

1. Support budget control for each event and work with the UK team to ensure timely payment to suppliers.
2. Develop and agree KPIs ahead of each event and measure performance versus these.
3. Monitor visitors to B2B events and report on ROIBooth visitors (software to be investigated) including leads collected and test drives.
4. Prepare post-event report to review event success and determine viability for future attendance.

Key results

1. Brand Awareness leading to increase in Fleet sales.
2. Funnel metrics specific to events: Booth visitors / Leads / Test Drives / Sales.
3. Budget adherence.
4. Fleet team feedback.

About BYD UK

BYD UK is the UK distributor of BYD Company Ltd which is a China-based company and a global leading-edge provider of green energy technologies. BYD UK offers a range of electric vehicles, including all-electric cars, all-electric buses and all-electric forklift trucks.

About BYD Group

Established in February 1995, BYD Group is a leading multi-sector high-tech company focused on the innovation and development in automobiles, rail transit, renewable energy, and electronics. Committed to fulfilling a better life through technological innovations, BYD Group leverages a powerful network of over 40 subsidiaries and 700,000 employees worldwide in over 400 cities of 79 countries, actively driving the implementation of comprehensive zero-emission and emission reduction solutions. In 2023, BYD Auto sold 3.02 million NEV (BEV+PHEV) globally, maintaining its position as the world leader in NEV sales. BYD Group upholds the values of innovation, pragmatism, passion, and competition, dedicating itself to technological empowerment throughout the entire process of renewable energy acquisition, storage, and application, contributing to the goal of sustainable future development for all humanity.