UK & EMEA Field Marketing Lead – Remote

Vena Solutions; Greater London; Remote; GBP 45,000 - 62,000; Full time

Job summary

Vena Solutions in the United Kingdom is seeking a Field Marketer to own regional field strategy for UK & EMEA, with options to work in our London office, hybrid, or fully remote within the UK. You will translate regional market opportunity and sales priorities into activated programs that generate and progress pipeline.

You’ll identify high‑value audiences and programs, own end‑to‑end field programs (events, partner activations, webinars), and collaborate with Marketing, Sales, Enablement and

Qualifications

• 5+ years of experience in B2B field marketing, integrated demand generation or partner marketing, ideally within EPM SaaS or a high growth technology company.
• Demonstrated ability to identify regional or segment-level growth opportunities and translate them into integrated field marketing programs that generate and progress pipeline.
• Experience owning programs end to end, from audience and segmentation strategy through execution, Sales follow-up, and measurement of pipeline impact.
• Demonstrated experience in executing repeatable in person programs and events that deliver our brand experience, elevate buyer and customer engagement and deliver measurable results.
• Exceptional collaboration and relationship-building skills, with the ability to work effectively across Marketing, Sales, Enablement, Partners, Customer Success, and senior regional leaders.
• A hands-on, team-first approach and willingness to move between strategic planning and detailed execution based on what the business needs.
• Strong written and verbal communication skills, including the ability to create or localize compelling content and messaging for North American buyers and sales teams.
• Commercial and data-driven mindset with experience using pipeline, conversion, and campaign performance data to prioritize activity and evaluate impact.
• Strong project management and organizational skills, with the ability to manage multiple events, stakeholders, timelines, and follow-up actions concurrently.
• Confidence engaging with external partners, customers, vendors, and senior stakeholders, including supporting executive-level and CFO/Finance audiences.
• Interest in AI and willingness to explore AI-driven solutions to enhance performance and drive efficiencies

Responsibilities

• Manage UK & EMEA field marketing strategy and activation, translating regional market opportunity, target-account concentration, pipeline needs and Vena's GTM priorities into an integrated field marketing plan.
• Identify and prioritize high-value segments, audiences and market opportunities using pipeline, account and market intelligence, then recommend the field marketing plays most likely to generate or progress demand.
• Own the end-to-end execution of regional field programs, including Vena-led events, partner-led and co-in market activations, industry/community opportunities, webinars, and other targeted programs that drive results
• Extend Vena's corporate event and campaign investments through the regional ecosystem, partnering with Vena's Events and Marketing teams to activate relevant partners, customers, prospects and communities around priority market moments.
• Partner closely with Sales, Enablement, Ecosystem and broader Marketing organization to align to regional activation with target accounts, active pipeline and priority GTM plays.
• Drive field activation from concept through conversion, including audience strategy, promotion, content requirements, vendors/logistics, attendee experience, lead capture, Sales follow-up and post-program nurture.
• Measure success through qualified demand, pipeline creation, conversion and revenue impact, establishing clear tracking, attribution and reporting requirements.
• Translate global Vena campaigns, content and enablement into regional activation, identifying where localization or regional requirements are needed and bringing those requirements back to the appropriate Marketing or Enablement owner.
• Build strong relationships with UK & EMEA partners and identify where partner expertise, audiences, and distribution can strengthen GTM programs and shared pipeline goals.
• Act as the regional market intelligence loop, ensuring regional insights, buyer feedback, field learnings, competitive intelligence and program performance flow back into broader marketing planning.
• Travel (as required) to events
• Other duties, as assigned.

Skills

Field marketing

Demand generation

Partner marketing

B2B marketing

Campaign management

Tools

HubSpot

Salesforce

Job description

Vena Solutions in the United Kingdom is seeking a Field Marketer to own regional field strategy for UK & EMEA, with options to work in our London office, hybrid, or fully remote within the UK. You will translate regional market opportunity and sales priorities into activated programs that generate and progress pipeline.

You’ll identify high‑value audiences and programs, own end‑to‑end field programs (events, partner activations, webinars), and collaborate with Marketing, Sales, Enablement and