UK E-commerce Campaigns Lead: Growth & Activation

JD.com; Greater London; On-site; GBP 60,000 - 85,000; Full time

Job summary

Joybuy is JD.com’s dedicated retail platform for Europe, operating across the UK and several European markets. We are seeking an E-commerce Campaigns Manager to drive Joybuy's commercial campaigns and customer activations in the UK, collaborating with Marketing, Product and Merchandising teams to deliver engaging experiences that drive traffic and conversions.

You will plan annual and seasonal campaigns, own on-site operations, and use data-driven insights to optimise performance.

Qualifications

• 4+ years in managing commercial campaigns or on-site activations.
• Strong understanding of UK e-commerce landscape and consumer behaviour.
• Experience collaborating with Product, Marketing and Merchandising teams.

Responsibilities

• Plan and execute commercial campaigns across UK Joybuy channels.
• Manage day-to-day on-site campaign operations on the UK site and app.
• Monitor traffic, GMV and engagement, analyse results to optimise campaigns.
• Leverage insights from local trends to tailor UK campaigns.
• Collaborate with Merchandising, Product, Design, Marketing and brands.
• Localise messaging and content for UK customers.

Skills

Campaign management

On-site activations

E-commerce operations

Data analysis

Education

Bachelor's degree in Business/Marketing/Economics

Job description

Joybuy is JD.com’s dedicated retail platform for Europe, operating across the UK and several European markets. We are seeking an E-commerce Campaigns Manager to drive Joybuy's commercial campaigns and customer activations in the UK, collaborating with Marketing, Product and Merchandising teams to deliver engaging experiences that drive traffic and conversions.

You will plan annual and seasonal campaigns, own on-site operations, and use data-driven insights to optimise performance.