E-commerce Campaigns Manager - UK

JD.COM; Harrow; On-site; GBP 40,000 - 70,000; Full time

Job summary

Joybuy, JD.com's dedicated retail platform for Europe, is hiring in the UK. You will help shape cross-border e-commerce campaigns, work with procurement, sales, product and R&D, and drive campaigns from concept to launch.

The role offers a collaborative, fast-paced environment with opportunities to grow in a growing international business and to contribute to smart supply chains and customer value.

Responsibilities

• Plan activity strategies: Develop annual and seasonal campaign plans by analyzing industry trends, business objectives and user behavior.
• Coordinate campaign execution: Align cross-functional teams including procurement, sales, product and R&D to manage campaign elements such as merchant recruitment, product selection and page development.
• Monitor and optimize performance: Track real-time metrics including traffic, conversions and user behavior.
• Integrate marketing resources: Connect brands, merchants and media partners to explore collaborations.
• Drive user acquisition and conversion: Execute offline promotions and community initiatives to attract new users.

Job description

Joybuy is JD.com’s dedicated retail platform for Europe, offering products across a wide range of categories. Operating across the UK, Netherlands, Germany, France, Belgium and Luxembourg, we’re building the future of retail through smart systems, bold ideas, and a customer-first mindset. Backed by JD.com, also known as JINGDONG, and its trusted global technology and supply chain ecosystem, we deliver a shopping experience that is speedy, reliable, and genuinely enjoyable. If you’re ready to make a difference, bring your talent and grow with us. Don’t just buy, Joybuy.

Learn more about who we are and what we do: https://about.joybuy.com/about/

What We Offer

Joining Joybuy means becoming part of a business where people, innovation, and impact work together to shape the future of cross‑border e‑commerce. You’ll contribute to smart supply chains, efficient logistics, and meaningful projects that drive real customer value. With a competitive salary, great office locations, and a supportive, people‑first culture, you’ll have the space to grow your career, learn from talented colleagues, and make a genuine impact in a fast‑expanding international business.

About The Team

You’ll be joining the Joybuy team, which values collaboration, ownership, and a commitment to delivering high‑quality results in a fast‑paced, dynamic environment.

Responsibilities

• Plan activity strategies: Develop annual and seasonal campaign plans by analyzing industry trends, business objectives and user behavior. Create comprehensive campaign blueprints with innovative engagement mechanics, clear goals, and detailed execution plans to guide campaign development.
• Coordinate campaign execution: Align cross‑functional teams including procurement, sales, product and R&D to manage campaign elements such as merchant recruitment, product selection and page development. Oversee end‑to‑end implementation to ensure on‑time launch, goal achievement, and improved user engagement.
• Monitor and optimize performance: Track real‑time metrics including traffic, conversions and user behavior. Identify insights and issues, adjust strategies dynamically, refine processes, improve ROI, and document operational best practices.
• Integrate marketing resources: Connect brands, merchants and media partners to explore collaborations. Align mutual benefits, expand campaign reach, maximize resource efficiency, and drive business growth while enhancing brand value.
• Drive user acquisition and conversion: Execute offline promotions and community initiatives to attract new users. Optimize user journeys to enhance experience and repeat purchases, achieving targeted growth and conversion goals.

Equal Employment Opportunity

At Joybuy, we’re committed to building a diverse and inclusive workplace where everyone can thrive. We’re proud to be an equal‑opportunity employer and make all employment decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other protected characteristic.

Ready to Apply?

Take the next step in your career, apply now and explore the opportunities we have to offer.