European Campaign Strategy & Creative Lead

JINGDONG RETAIL (UK) LIMITED; Greater London; On-site; GBP 75,000 - 120,000; Full time

Job summary

JINGDONG RETAIL (UK) LIMITED in London is seeking a Campaign Strategy & Creative Lead to define the creative direction behind Joybuy’s European marketing moments. You will shape campaign concepts and ensure consistent execution across markets.

You will collaborate with internal teams and external partners to translate business goals into impactful campaigns that boost brand awareness and drive commercial performance in a fast-growing, international business.

Qualifications

• 5–10 years in integrated marketing, creative strategy or campaign planning.
• Proven track record of leading creative campaigns from concept to launch.
• Strong portfolio demonstrating strategic thinking and creative execution: campaign frameworks, concepts and channel strategies.
• Deep understanding of UK/European consumer culture, social media trends and seasonal retail moments.

Responsibilities

• Own creative strategy for major campaigns across paid, owned, earned and social channels.
• Lead creative concepting: develop narratives and key messages that resonate with audiences.
• Drive localisation: adapt global campaigns for UK/European markets with cultural relevance.
• Build partnerships: secure partnerships with media partners, brand collaborators and creators.
• Manage external resources: lead relationships with agencies and production houses.
• Run creative workshops: lead brainstorm sessions with teams and agencies.
• Stay ahead of culture: track trends to keep campaigns relevant and differentiated.
• Leverage AI: use AI tools to accelerate exploration and optimise assets.

Skills

Integrated marketing

Creative strategy

Campaign planning

Campaign leadership

Cross-functional collaboration

English fluency

Tools

AI tools

Agency management

Job description

JINGDONG RETAIL (UK) LIMITED in London is seeking a Campaign Strategy & Creative Lead to define the creative direction behind Joybuy’s European marketing moments. You will shape campaign concepts and ensure consistent execution across markets.

You will collaborate with internal teams and external partners to translate business goals into impactful campaigns that boost brand awareness and drive commercial performance in a fast-growing, international business.