Growth Marketing Manager - E-commerce & Paid Media

JD.com; Greater London; On-site; GBP 55,000 - 85,000; Full time

Job summary

Joybuy, JD.com’s European retail platform, is expanding its performance marketing team in London. We’re looking for a seasoned marketer to drive paid campaigns, affiliate partnerships, and SEO strategies across Europe, delivering measurable growth in traffic and conversions.

You’ll own multi-channel budgets, optimize campaigns on Google, Meta, and TikTok, and collaborate with CRM and product teams to maximize impact in a fast-paced, global environment.

Qualifications

• 5+ years of experience in performance marketing, growth marketing, or digital marketing within e-commerce or marketplace businesses.
• Strong hands-on experience with Google Ads, Meta Ads, TikTok Ads, affiliate platforms, and SEO.
• Data-driven mindset with strong analytical skills and experience; familiarity with attribution models, experimentation, and marketing measurement.

Responsibilities

• Manage marketing budgets and allocate spend across channels based on performance and business priorities.
• Develop and execute the performance marketing strategy across Paid Ads, Affiliate Marketing, and SEO.
• Plan, launch, and optimize paid campaigns across platforms such as Google, Meta, TikTok, Microsoft Ads, and other relevant acquisition channels.
• Own local affiliate partnerships, expanding the publisher network and improving channel performance.
• Drive organic traffic growth through SEO strategy, including technical SEO, content optimization, and keyword planning.
• Collaborate with CRM, campaign, and category teams to maximize traffic conversion and campaign effectiveness.
• Build data tracking and deliver actionable insights to improve acquisition efficiency and business growth.

Skills

Google Ads

Meta Ads

TikTok Ads

Affiliate networks

SEO

Analytics

Tools

Microsoft Ads

Job description

Joybuy, JD.com’s European retail platform, is expanding its performance marketing team in London. We’re looking for a seasoned marketer to drive paid campaigns, affiliate partnerships, and SEO strategies across Europe, delivering measurable growth in traffic and conversions.

You’ll own multi-channel budgets, optimize campaigns on Google, Meta, and TikTok, and collaborate with CRM and product teams to maximize impact in a fast-paced, global environment.