UK AI-Driven Outbound Engine Lead (Remote)

Actionstep; Greater London; Remote; GBP 70,000 - 120,000; Full time

Benefits offered by this job

Pension contributions

Private medical insurance

Dental insurance

Life insurance

Unlimited leave

Optional London offices in WeWork

Job summary

Actionstep UK is seeking a Business Development Manager to design, build and prove an AI-powered outbound engine for the UK legal market. You will lead the initial setup, define ICPs, create sequencing workflows, and drive a data-backed approach that generates a scalable pipeline for AEs.

You will later recruit and coach SDRs to run within your framework, refine the playbook, and collaborate with the broader sales and AI initiatives.

Qualifications

• You've built an outbound engine from scratch (ICP, target lists, sequences, qualification) and it created pipeline that closed, not just activity.
• You build with AI and automation, not just use it. Tools like Claude, ChatGPT, Clay, n8n or similar are part of how you work every day.
• You turn what works into documented, repeatable process that someone else can pick up and run.
• You're commercially sharp: you can judge quickly whether a firm is worth pursuing, and you're credible with Managing Partners, COOs and Finance Directors.
• You make decisions with data: you set up the tracking, read the numbers and change course when they tell you to.
• You've helped others succeed in your system, whether by onboarding, coaching or training colleagues.

Responsibilities

• Build the engine. Define the ICP, build scored and tiered target lists, and set up the research, enrichment and sequencing workflows.
• Make AI do the heavy lifting. Use AI and automation for account research, signal tracking, personalisation and call prep.
• Create qualified pipeline. Source around 40 qualified opportunities a year across SMB and mid-market firms, worth around £2M in pipeline, and hand them to AEs ready to close.
• Prove it with data. Own attribution in Salesforce and Outreach, track conversions, and refine until the model is predictable.
• Partner with our AEs. Run clean handovers, learn from wins/losses, and design targeted campaigns for bigger accounts.
• Write the playbook. Document the engine so someone else can run it: targeting, sequences, qualification benchmarks.
• Lead the team as it grows. Onboard, coach and lead SDRs once the model is proven.

Job description

Actionstep UK is seeking a Business Development Manager to design, build and prove an AI-powered outbound engine for the UK legal market. You will lead the initial setup, define ICPs, create sequencing workflows, and drive a data-backed approach that generates a scalable pipeline for AEs.

You will later recruit and coach SDRs to run within your framework, refine the playbook, and collaborate with the broader sales and AI initiatives.