Trade Marketing Specialist

TN United Kingdom; Slough; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Professional to drive business development and trade marketing initiatives. In this role, you will collaborate with sales teams to execute innovative B2B and B2B2C strategies, identify marketing opportunities, and manage budgets effectively. You'll work with external agencies and assess the success of marketing activities through KPIs, ensuring a cohesive brand identity. If you're proactive, innovative, and have a strong background in marketing, this is the perfect opportunity to make an impact in a forward-thinking environment.

Qualifications

• 3+ years experience in a UK marketing team with a solid understanding of the marketing mix.
• Proven background in customer marketing and business development.

Responsibilities

• Develop and implement business development initiatives to drive sales growth.
• Collaborate with sales teams to execute B2B and B2B2C initiatives.

Skills

Marketing Strategy

B2B Marketing

B2C Marketing

Customer Marketing

Project Management

Agency Management

Communication Skills

Education

Professional qualification in marketing

Job description

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• Hybrid Working: 3 days in Berkshire

About Our Client

Our client is a leading global manufacturer known for innovation, safety, and performance. They focus on cutting-edge technology and sustainability.

Job Description

1. Develop and implement business development and trade activation initiatives to support key retailers and drive sales growth.
2. Collaborate with the sales team to execute B2B and B2B2C initiatives (online and offline).
3. Identify and propose affinity marketing opportunities aligned with the company's brand values.
4. Assist in planning and executing marketing activities and events for key retailers.
5. Support the implementation and review of business development strategies for selected customers.
6. Develop POS materials, merchandise, and branding for retail and product categories.
7. Ensure all Trade Marketing initiatives are integrated into internal communication plans.
8. Work indirectly with customers through account managers, providing guidance and support.
9. Collaborate with marketing teams for a cohesive approach.
10. Work with the BI Analyst to assess the effectiveness of marketing activities and monitor competitors.
11. Manage budgets set by the Marketing Manager, ensuring cost-effectiveness.
12. Oversee external agencies, including briefing, performance tracking, and measuring service levels.
13. Monitor and evaluate the success of trade marketing activities using KPIs.
14. Ensure consistent application of the brand identity.

The Successful Applicant

• Professional qualification in marketing or a related field (preferred).
• A minimum of 3 years experience in a UK marketing team.
• Solid understanding of the full marketing mix.
• Experience in B2C and B2B2C retail/trade marketing.
• Proven background in customer marketing and business development.
• Experience in agency management or working within an agency environment.
• Excellent English communication skills (written and verbal) with strong attention to detail.
• Up-to-date knowledge of marketing trends and best practices.
• Ability to manage multiple projects and workstreams simultaneously.
• Proactive, innovative, and able to take initiative.