Trade Marketing Specialist

Michael Page; Slough; Hybrid; GBP 40,000 - 45,000; Full time

Job summary

An established industry player seeks a dynamic Trade Marketing Specialist to drive innovative marketing initiatives. In this hybrid role, you will collaborate with sales teams and manage trade activation strategies to enhance brand visibility and customer engagement. Your expertise in both B2B and B2C marketing will be crucial in executing impactful campaigns. With a strong focus on sustainability and performance, this opportunity offers a chance to make a significant impact in a forward-thinking environment. Join a team that values creativity and initiative while enjoying a competitive salary and comprehensive benefits.

Benefits

Bonus Scheme

25 Days Holiday

Private Health Care

Pension Contribution

Gym on site

Subsidised canteen

On-site parking

Qualifications

• 3+ years in UK marketing teams with a solid understanding of the marketing mix.
• Experience in B2C and B2B2C marketing, agency management, and business development.

Responsibilities

• Develop and implement trade marketing initiatives to support sales growth.
• Collaborate with sales and marketing teams for integrated marketing strategies.
• Monitor and evaluate trade marketing activities using KPIs.

Skills

Trade Marketing

B2B and B2B2C Marketing

Agency Management

Project Management

Communication Skills

Education

Professional qualification in marketing

Job description

• Exciting Trade Marketing Specialist Opportunity
• Hybrid Working: 3 days in Berkshire

About Our Client

Our client is a leading global manufacturer in what they do and who known for innovation, safety, and performance. With cutting-edge technology and a strong focus on sustainability.

Job Description

• Develop and implement industry-leading business development and trade activation initiatives to support key retailers and drive mutual sales growth
• Collaborate with the sales team to execute B2B and B2B2C initiatives (online and offline) for key product segments
• Identify and propose affinity marketing opportunities aligned with the company's brand values to support customer business growth
• Assist in planning and executing marketing activities and events for key retailers
• Support the implementation and review of business development and trade activation strategies for selected customers
• Develop impactful POS materials, merchandise, and branding for retail and product categories
• Ensure all Trade Marketing initiatives are integrated into internal communication plans
• Work indirectly with customers through account managers, providing guidance and support in executing business development solutions
• Collaborate with marketing teams to ensure a cohesive and integrated approach
• Work with the BI Analyst to assess the effectiveness of customer marketing activities and monitor competitor strategies
• Manage budgets set by the Marketing Manager, ensuring cost-effectiveness
• Oversee external agencies, including briefing, performance tracking, and service level measurement
• Monitor and evaluate the success of trade marketing activities using agreed KPIs
• Ensure consistent application of the brand identity

The Successful Applicant

• Professional qualification in marketing or a related field (preferred)
• A minimum of 3 years working in a UK marketing team
• Solid understanding of the full marketing mix
• Experience in B2C and B2B2C retail/trade marketing
• Proven background in customer marketing and business development
• Experience in agency management or working within an agency environment
• Excellent English communication skills (written and verbal) with strong attention to detail
• Up-to-date knowledge of marketing trends and best practices
• Ability to manage multiple projects and workstreams simultaneously
• Proactive, innovative, and able to take initiative

What's on Offer

• Basic Salary £40,000 - £45,000
• Bonus Scheme
• 25 Days Holiday
• Private Heath Care
• Pension Contribution
• Gym on site, subsidised canteen
• On-site parking