Trade Marketing Manager

Signature Career Management; Greater London; Hybrid; GBP 40,000 - 70,000; Full time

Benefits offered by this job

Equity package

15% bonus

25 days holiday + bank holidays + 5 in

Job summary

Signature Career Management Ltd. in the UK is seeking a Trade Marketing Manager to drive on-trade activations for a rapidly growing drinks brand. You will scale marketing strategies across venues, festivals and the calendar, crafting experiences that propel growth.

Reporting to the Head of Brand, you will own activations across events and the on-trade, with an equity package and a 15% bonus. Central London office; hybrid working with time in the field.

Qualifications

• FMCG on-trade experience required.
• Retail experience is beneficial but not mandatory.
• BWS experience preferred.
• Experience at events and festivals is important.
• Occasional weekend work with festivals and events is acceptable.

Responsibilities

• Set trade marketing strategy across on-trade channels.
• Activate in a variety of venues across the on-trade.
• Set up festival scenes and activations based on the calendar.
• Expand activations beyond the on-trade channel.

Skills

FMCG on-trade

Retail experience

Event management

On-trade activation

Job description

Ever wanted to join a drinks brand before it really takes off? Not just be part of the growth, but be the person driving it?

If you're someone who sees the bigger picture, loves building businesses and has the energy to turn ambitious ideas into reality, this could be worth a read!

We’ve partnered with one of the most exciting, rapidly growing drinks brand looking for a Trade Marketing Manager to build something the industry can't ignore!

In only a couple of years, they've built a seriously impressive business, gained strong traction across the UK On-Trade with national brewers and establishing full UK RTM. They can now deliver to every UK postcode! They have grown huge awareness and sales on the on trade across the UK in particular in Scotland, Anglia, and the South Coast. They have just gone live in a top 4 grocer as well but the success they have had started, and continues to be the on trade, with future growth in retail planned and e-commerce.

They've secured significant investment, have a product gaining real momentum and ambitious plans to become a major player in the UK drinks industry.

Groundworks done, now it's about scaling up!

You’ll report into a Head of Brand, and you will be tasked with activating across the whole on-trade. The challenge is they don’t just want to do the usual activations (the typical getting a DJ down to a bar or pub and a few branded flyers). Think Jubel, think BrewDog – what did these guys do well? You could argue the spirits industry do it best with brands like Aperol, AU, Buzzball!

The challenge is, with a busy summer period, how can you keen brining fresh activations to the on-trade and also the festival scene?

The on trade is where they have grown the brand, they even outsell Guiness in some locations! CRAZY!

This is a pivotal role, and the success and wins you can have from a role like this in a scaling business is huge!

What does the role involve?

• Set trade marketing strategy
• Activate in a variety of venues across the on-trade.
• Set up the festival scene based on the calendar – where do we need to be, what do the stands need to look like?
• Bring activation not just in the on-trade but out of the channel as well.

What are they looking for?

• FMCG experience in the on – trade.
• Retail experience beneficial but in the interim you need to be well versed across the on-trade.
• BWS experience preferred essential.
• Experience at events
• Occasional weekend work with festivals and events (time back in leu and holidays).

Package and set-up

• Equity package.
• 15% Bonus
• 25 days holiday + bank holidays, plus 5 additional January days.
• Flexible hours and 10 days working from anywhere in January.
• Central London office, 4 days per week in office or out with team/customers

Genuine long-term progression opportunities.