Trade Marketing Executive

Alex James Digital; Manchester; On-site; GBP 30,000 - 42,000; Full time

Job summary

Alex James Digital is seeking a Trade Marketing Executive to join our Manchester team, supporting a portfolio of global consumer brands. You’ll work closely with Sales, Brand Managers and the Creative team to deliver trade marketing activity across UK retail partners.

You will serve as a primary contact for trade marketing initiatives, plan, execute, and report on campaigns, and act as a brand ambassador in retailer meetings and forums.

Qualifications

• Experience in Trade Marketing, Shopper Marketing or Brand Marketing.
• Strong project management and organisational skills.
• Excellent communication and stakeholder management.
• Commercial awareness with attention to detail.
• Ability to manage multiple projects and deadlines.

Responsibilities

• Plan, execute and report on trade marketing activities for UK retailers.
• Coordinate retailer marketing including digital campaigns and POS.
• Build relationships with retailers and internal teams.
• Monitor campaigns and provide insights and post-campaign reports.
• Maintain retailer marketing calendars and budgets.
• Ensure branding consistency across retailer touchpoints.

Skills

Trade Marketing

Brand Marketing

Project management

Stakeholder management

Retail marketing

Tools

Excel

PowerPoint

Job description

They are now looking for a Trade Marketing Executive to joint the team.

You will support a portfolio of well-known global consumer brands, working closely with internal and external Trade Marketing stakeholders, the Sales team, Brand Managers and the Creative team to deliver trade marketing activity across a broad portfolio of UK retail partners.

To be a primary point of contact within the group and for external partners on trade marketing initiatives across several well-known global consumer brands.

To plan, execute and report on trade marketing activities for a variety of UK retailers, ensuring timely and effective delivery.

To serve as a brand ambassador, representing the business and its brands professionally in retailer meetings and other relevant forums, building positive relationships with retailers and industry stakeholders.

Trade Marketing

• Support the planning, coordination and execution of trade marketing campaigns across a wide range of UK retailers.
• Coordinate retailer marketing activity including digital campaigns, product launches, online content, POS and promotional activity.
• Work closely with retailers, the Sales Team and external stakeholders to ensure campaigns are delivered on time and meet retailer requirements.
• Manage retailer marketing requests, ensuring deadlines and expectations are communicated and achieved.
• Support the management of trade marketing budgets, ensuring activity is delivered within agreed budgets.
• Help maintain consistency of branding and messagingacross all retailer touchpoints.
• Build strong working relationships with retail marketing contacts and support joint marketing activity where appropriate.
• Monitor campaign performance and provide post-campaign reporting, insights and recommendations.
• Support the creationand maintenance of retailer marketing calendars and criticalpaths.

Retailer Content & Campaign Delivery

• Coordinate the delivery of digital assets, imagery, video content, product information and marketing materials to retail partners.
• Ensure retailer websites and digital platforms accurately represent our brands and products.
• Work with internal and external stakeholders to continuously improve online brand presentation and customer experience.
• Support seasonal campaigns, promotional activity and new product launches across multiple retail channels.
• Ensure all retailer marketing activity is delivered on time and to the required standard.

Reporting & Administration

• Maintain accurate campaignplans, project trackers and retailer activityschedules.
• Produce regular reports on campaign delivery and retailer activity.
• Support the Trade Marketing team with campaign planning, forecasting and administrative tasks.
• Identify opportunities to improve processes, efficiency and ways of working across the Trade Marketing function.
• Undertake any additional duties appropriate to the role to support the effective operation of the Marketing team.
• Comply with all company policies, procedures and standards, including Health & Safety and HR policies.

Skills & Experience

• Experience in Trade Marketing, ShopperMarketing, Brand Marketing or Account Management.
• Strong project management and organisational skills.
• Excellent communication and stakeholder management.
• Commercially aware with strong attentionto detail.
• Able to managemultiple projects and deadlines simultaneously.
• Confident using Microsoft Office, particularly Excel and PowerPoint.
• Experience working with UK retailersor consumer brandswould be advantageous.