TikTok Shop Manager

Nurture Talent; West Yorkshire; On-site; GBP 32,000 - 39,000; Full time

Job summary

Nurture Talent is hiring a TikTok Shop & Content Manager in the United Kingdom to own the brand's growth on TikTok and TikTok Shop. You will create daily video content, host LIVE streams and drive GMV through ads, blending creativity with commercial thinking.

You’ll be the face of the brand, operating in-house video production and coordinating with the marketing team on campaigns, launches and brand consistency across platforms.

Qualifications

• Experience creating, filming and editing short-form content.
• Confident with TikTok, TikTok Shop and social commerce; comfortable with GMV Ads.
• Commercially minded with sales-driven approach.

Responsibilities

• Create daily short-form video content in-house and be the face of the brand on camera.
• Host daily TikTok LIVE streams to drive engagement and sales.
• Own and grow TikTok Shop listings, pricing, promotions and GMV Ads.
• Track revenue, conversions, CPA/ROAS and optimize based on data.
• Adapt content for Instagram, Facebook and LinkedIn; collaborate with marketing campaigns.
• Work with marketing to ensure brand consistency across channels.

Skills

TikTok growth

Content creation

Live streaming

GMV Ads

On-camera presence

Social commerce

Tools

TikTok Shop

Video editing software

Job description

A fast-growing British FMCG water brand, expanding rapidly across eCommerce, retail and social commerce. We're hiring a TikTok Shop & Content Manager to take our social presence and TikTok Shop to the next level - a hands-on, highly creative role for someone confident on camera who knows how great content drives real sales.

You’ll have genuine ownership of the channel, with the opportunity to become one of the recognisable faces of the brand.

The Role

You’ll own the day-to-day growth, content and commercial performance of the brand on TikTok and TikTok Shop - creating daily content, hosting LIVE streams, managing GMV Ads, and spotting new ways to grow sales. We need someone who combines creativity and personality with commercial thinking: content that performs, not just content that looks good.

Key Responsibilities

• Create daily short-form video content — filmed, edited and published in-house - and be a confident, engaging on-camera face of the brand
• Host 2–3 hours of TikTok LIVE per day, driving engagement, community and sales
• Own and grow TikTok Shop: listings, pricing, promotions, launches and GMV Ads
• Track performance (revenue, conversion, CPA/ROAS) and use data to keep improving
• Stay ahead of TikTok trends and adapt content for Instagram, Facebook and LinkedIn
• Work closely with the marketing team on campaigns, launches and brand consistency

What We’re Looking For

• Confident, natural and engaging on camera - energetic and comfortable being the face of a brand
• Experienced creating, filming and editing short-form social content
• Confident with TikTok, TikTok Shop and social commerce; comfortable with GMV Ads
• Commercially minded - driven by sales, not just views
• Self-motivated, organised and able to take real ownership of a channel

We care more about personality and creativity than years of experience - authentic, entertaining and willing to have a go matters more than being polished.

Working Hours, Location & Compensation

• 8:30am–4:30pm, Monday to Friday (core hours), with flexibility around LIVE streams, campaigns and launches
• c.£35k base (dependent on experience) plus performance-based bonus.