TikTok Shop - Acquisition and Incubation Manager Home and Living, London

TikTok; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

TikTok seeks an Acquisition and Incubation Manager for its Home & Living segment in London. The role focuses on identifying and developing emerging merchants on TikTok Shop, requiring strong business development skills and a thorough understanding of social commerce. Candidates must demonstrate excellent communication and analytical capabilities while thriving in a fast-paced environment.

Qualifications

• 2+ years of account management experience ideally at an online marketplace.
• Practical experience in social commerce and content marketing.
• Strong relationships with brand partners.

Responsibilities

• Identify, onboard, and incubate key e-commerce brands and retailers.
• Oversee the entire lead-to-onboard-to-established process.
• Educate merchants on effective strategies for success on TikTok Shop.

Skills

Business Development

Communication

Organizational skills

Analytical skills

Presentation skills

Education

Experience in e-commerce or online marketplace

UK market experience

Job description

TikTok Shop - Acquisition and Incubation Manager Home and Living, London

TikTok Shop - Acquisition and Incubation Manager Home and Living, London

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Responsibilities
The Home & Living cluster team manages businesses within the broader Home & Living categories. The team is responsible for identifying, acquiring and growing emerging merchants as well as creating long-term strategies to develop existing businesses on TikTok Shop. The team manages hundreds of accounts across various verticals: kitchenware, home decor & supplies, furnishing, sports & outdoors, toys & hobbies etc. The Home & Living team is set for growth with continuous commitment to merchants and customer experience. This role is based in our London office.

The Home & Living team is seeking a Business Acquisition and Incubation Executive/Manager who is responsible for identifying, onboarding and incubating key e-commerce brands/retailers/merchants and providing them with development strategies, educational support and other resources to gain success on TikTok Shop.

In this role, you will oversee the entire 'lead-to-onboard-to-established' process, which includes prospecting, qualifying, negotiating, and closing agreements with sellers in TikTok Shop's Home & Living categories. Additionally, you will play a pivotal role in educating merchants, helping them develop effective strategies to succeed, and ensuring they achieve early success on TikTok Shop.

The ideal candidate will have experience in Business Development and possess excellent communication, organisational and presentation skills. Operating in a fast-moving environment you will work autonomously, taking full responsibility and ownership for hitting business OKRs.

The Business Acquisition and Incubation Manager role allows open exposure and learning of TikTok methodologies, where you will be able to develop original ideas, approaches and solutions in a competitive environment.

Key success will be measured by your client acquisition and onboarding, education to new sellers on how to launch and grow their TikTok Shop, and ultimately, the revenue your sellers bring to the H&L, Books and Media category on TikTok Shop

Qualifications
Minimum Qualifications
- 2+ years experience of relatable business development and account management experience ideally at an online marketplace, e-commerce business or agency
- Practical experience and understanding of social commerce, content marketing and influencers
- Great at building trusted relationships with brand partners
- A fast learner with a good sense of judgment and original thinking
- Ability to thrive in ambiguity and adjust quickly to change
- Excellent communication, presentation and analytical skills
- UK market experience

Preferred Qualifications
- Strong network with top H&L brands/D2C brands (ideally e-commerce, social or c-suite connections)

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.


Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Technology, Information and Internet

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