Senior Social Editor

LADbible Group; Manchester; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

LADbible Group is seeking a Senior Social Editor to lead the audience growth strategy by distributing trending and breaking news to a global readership. You will shape a daily publishing schedule, collaborate with editors and writers, and maximize reach across social platforms with informed editorial judgement.

The role is fast-paced and social-led, requiring 5+ years in journalism or digital publishing, strong analytics, and a focus on UK/US trends and pop culture.

Qualifications

• 5+ years in a newsroom or digital publishing environment.
• Strong knowledge of social platforms and Google Search.
• Degree in Journalism, Broadcasting, Media, or equivalent.
• Experience selecting content and writing headlines for a digital audience.
• Excellent proofreading and understanding of journalism ethics.

Responsibilities

• Distribute trending and breaking news to a global audience.
• Shape a daily publishing schedule with editorial judgement and data insights.
• Maximise reach and engagement across social platforms and beyond.
• Collaborate with editors, writers, and journalists to develop ideas.
• Schedule and post content primarily across Facebook and Twitter.
• Write compelling headlines and select thumbnails to attract readers.

Skills

Editorial judgement

Audience growth

Content curation

Cross-functional collaboration

Data analytics

Education

Journalism degree

Tools

Google Analytics

Google Trends

Chartbeat

NewsWhip

Job description

LBG Media plc is one of the world’s fastest-growing and most influential digital media companies. Our brands, including LADbible, reach over 1 billion people globally and generate more than 13.9 billion social views every month. With a following of over 520 million, we are the world’s most engaged publisher on social and shape the way Millennials and Gen Z consume content - across the UK, the US, and beyond.

At LADbible, we’re not just reporting the news - we’re defining culture. Our team moves fast, embraces trends, and creates content that resonates with millions of people every day.

The Role

We’re looking for a Senior Social Editor to be at the heart of LADbible’s audience growth strategy. You’ll be responsible for distributing trending and breaking news to our global audience, ensuring our journalism reaches the right people, on the right platforms, at the right time.

You’ll work closely with journalists and editors to shape a daily publishing schedule, using your editorial judgement and data insight to maximise reach and engagement across social platforms and beyond.

This is a fast-paced, social-led editorial role with real impact on the performance of the brand.

What You’ll Do

• Stay ahead of competitors by proactively researching trending news, stories, and viral videos.
• Identify and champion content that our audience will want to read, watch, or share.
• Take a 360° approach to sourcing and distributing content across multiple platforms and referrers.
• Collaborate with social editors, writers, and journalists to develop ideas and improve content performance.
• Schedule and post content, primarily across Facebook and Twitter.
• Package articles by writing compelling headlines, captions, and selecting attention-grabbing thumbnails.
• Monitor performance using social and audience analytics tools, optimising content to maximise reach.
• Explore and adopt new methods for audience growth across search and other referrers.
• Bring creativity, initiative, and fresh ideas to the team, contributing to ongoing improvements.
• Work across a seven-day rota and cover live events as they happen.

Who You Are

• At least 5 years’ experience in a newsroom or digital publishing environment.
• Strong knowledge of social media platforms and Google Search.
• Deep interest in the UK and US news agenda, especially pop culture, trends, and viral stories.
• Degree in Journalism, Broadcasting, Media, or equivalent experience.
• Experience selecting content and writing headlines for a digital audience.
• Clear understanding of trending news and how to turn it into original, engaging stories.
• Working knowledge of analytics tools such as Google Analytics, Trends, Chartbeat, and NewsWhip.
• Proven ability to work collaboratively within editorial teams and mentor junior colleagues.
• Clear examples of successful social campaigns, posts, or articles that drove audience growth.
• Strong proofreading skills and understanding of journalism law and ethics.

At LADbible Group we've rolled out blended working which means the majority of departments across the business (including London, Manchester and International offices) work in the office 3 days per week.

LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As the leading social youth publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard. As a business, we are committed to building a diverse and inclusive workforce, in an environment where everyone feels comfortable to be themselves.