Territory Sales Manager [UK & IR]

Emma Sleep; Greater London; On-site; GBP 45,000 - 70,000; Full time

Benefits offered by this job

Company car

Computer & phone

Mental wellbeing support

International team events

Job summary

Emma Sleep is seeking a high-performing Territory Sales Manager to lead our UK & Ireland retail footprint, building strong relationships with partners, expanding product portfolios, and driving sales performance across your territory.

You’ll train store teams, identify growth opportunities, negotiate contracts, and travel extensively across the UK & Ireland, supported by an international, ownership-driven culture.

Qualifications

• Proven sales professional with experience managing retail or wholesale accounts.
• Relationship builder who collaborates closely with customers to build long-term partnerships.
• Commercially minded with strong negotiation and influencing skills.
• Highly organized and able to manage your own schedule remotely.
• Results-oriented, proactive, and motivated by ambitious sales targets.
• Willing to travel extensively across the UK & Ireland to visit partners.
• Proficient in Excel and PowerPoint.

Responsibilities

• Manage and grow relationships with existing retail partners across the UK & Ireland.
• Increase sales by expanding product portfolios and implementing pricing strategies.
• Act as the primary point of contact for customers and coordinate with internal teams.
• Identify commercial opportunities, negotiate agreements, and prepare proposals and contracts.
• Develop tailored promotional plans and measure their effectiveness.
• Visit retail stores regularly to strengthen relationships and evaluate product presentation.
• Deliver product training to retail sales teams to enable confident selling.
• Monitor account performance, forecast sales, and identify risks and opportunities.
• Gather market intelligence and feedback to shape future commercial strategies.

Skills

Retail account management

Relationship building

Negotiation

Sales strategy

Time management

Travel readiness

Excel

PowerPoint

English fluency

Tools

Microsoft Office

Job description

Ready to lead, disrupt and reinvent the sleep industry?

We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 20 markets and more than 35 Emma stores across Europe.

Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide.

It’sour people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together.

Ready to awaken your best with us?

We're looking for a high-performing Territory Sales Manager to take ownership of our retail business across the UK & Ireland. In this role, you'll be the face of our brand in the field—developing strong relationships with retail partners, identifying growth opportunities, training store teams, and driving sales performance across your territory.

• Manage and grow relationships with existing retail partners across the UK & Ireland.
• Increase sales by expanding product portfolios and implementing effective pricing strategies aligned with company objectives.
• Act as the primary point of contact for your customers, ensuring seamless collaboration with internal teams.
• Identify commercial opportunities, negotiate agreements, and prepare customer proposals and contracts.
• Develop tailored promotional plans for each retail partner and measure their effectiveness.
• Visit retail stores regularly to strengthen relationships, evaluate product presentation, and identify opportunities for improvement.
• Deliver engaging product training to retail sales teams, enabling them to confidently sell our products.
• Monitor account performance, forecast sales, and proactively identify risks and growth opportunities.
• Gather market intelligence and customer feedback to help shape future commercial strategies.

• A proven sales professional with experience managing retail or wholesale accounts.
• A relationship builder who enjoys working closely with customers and creating long-term partnerships.
• Commercially minded, with strong negotiation and influencing skills.
• Highly organized and comfortable managing your own schedule in a remote environment.
• Results-oriented, proactive, and motivated by achieving ambitious sales targets.
• Comfortable traveling extensively across the UK & Ireland to visit retail partners.
• Proficient in Microsoft Office, particularly Excel and PowerPoint.
• Fluent in English; additional European languages are a plus.
• Experience within the bedding, furniture, home, lifestyle, or consumer goods industry is an advantage.
• Holds a valid driver's license.

• An entrepreneurial culture that will empower and support you from day one —you'll create an impact with new, innovative ideas and help shape our company DNA.
• The opportunity to accelerate your career and grow together
• The chance to work on exciting and challenging projects as part of a dedicated, international team
• To work and learn from experts in diverse fields and get to know your team members at exciting company events
• Access to a Company Car, Computer & Phone.
• Confidential mental wellbeing support with personalized sessions and self-guided programs.

Become an Emmie

We are on a mission to become No.1 in the world of sleep, and we’re looking for driven, ambitious people to help us shape what’s next. If you’re curious, hands-on, and ready to challenge the status quo, you’ll find the space here to make things happen and create real impact.

We are proud to be an equal opportunity employer and are committed to building an inclusive workplace. We celebrate diversity and consider all qualified applicants regardless of race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

Our aim is to get back to you within a few days. Due to the high volume of applications, there may be slight delays, but we’ll get back to you as soon as possible.