Territory Sales Manager

Macfarlane Packaging; Gloucester; On-site; GBP 36,000 - 45,000; Full time

Benefits offered by this job

28 days annual leave

Company car or allowance

Contributory pension

Job summary

Macfarlane Packaging, based in Cricklade, seeks a Territory Sales Manager for the M5 Corridor. You will balance account management with new business development across Worcestershire to Bristol and drive growth with a consultative packaging solution approach.

You will spend 2–3 days per week at the Cricklade site for planning and forecasting, joining a growing, results-driven team with strong support and rewards.

Qualifications

• Two years' experience in field-based B2B sales.
• Proven track record in winning new business and growing accounts.
• Valid UK driving licence and willingness to travel.
• Located near the M5 Corridor between Bristol & Worcester.

Responsibilities

• Create and implement a structured business plan for your territory.
• Plan and prioritise sales activity to hit growth targets.
• Develop existing accounts and secure new customers to maintain a healthy pipeline.
• Proactively identify, target, and win new business opportunities.
• Build strong, lasting customer relationships through service and product knowledge.
• Adopt a consultative approach, tailoring packaging solutions to customer needs.
• Assess profitability, negotiate effectively, and close sales with confidence.
• Maintain comprehensive product knowledge and share expertise with the team.

Skills

B2B sales

Negotiation

Communication

Presentation skills

Self-motivation

Strategic thinking

Organizational skills

Commercial awareness

Job description

Territory Sales Manager - M5 Corridor (Southwest region)

• Salary: Up to £45,000 per annum (negotiable on experience) + bonus/OTE, Company car (or allowance) plus benefits
• Sector: Design & Manufacturing (Packaging Solutions)
• Hours: 37.5 per week, Monday-Friday (9:00am-5:00pm)

Join a market leader and drive your sales career forward

At Macfarlane Packaging, we're in the business of protecting what matters - our people, our customers, and the planet. We're equally passionate about protecting and growing careers, offering stability, innovation, and opportunity within a business that has been leading the packaging sector for over 75 years.

Our fast-paced, results-driven culture rewards high performance and ambition, providing real scope for personal and professional growth. If you're ready to take control of your earnings and career progression, this could be the perfect next step.

Your Role

GWP Packaging, part of the Macfarlane Group and based in Cricklade, designs and manufactures innovative, high-performance packaging solutions. As our Territory Sales Manager you'll take ownership of a defined territory across the M5 Corridor, spanning Worcestershire to Bristol balancing account management with new business development (around 60/40%).

You'll inherit an established portfolio generating £400k annual turnover, with clear potential to grow this by at least double within the next two years. This role offers genuine scope to make your mark - combining autonomy in the field with strong support from a close-knit, experienced team.

You will be expected to spend time at our Cricklade site (typically 2-3 times per week) for planning, forecasting, and collaboration. It's an exciting opportunity to join a growing organisation where your impact will be visible, valued, and rewarded.

What You'll Be Doing

• Create and deliver a structured business plan for your territory.
• Plan and prioritise sales activity to deliver against company growth targets.
• Develop existing accounts and secure new customers to maintain a healthy sales pipeline.
• Proactively identify, target, and convert new business opportunities.
• Build strong, lasting customer relationships through service excellence and product knowledge.
• Adopt a consultative approach, tailoring packaging solutions to each customer's needs (many sales are sample led).
• Assess profitability, negotiate effectively, and close sales with confidence.
• Maintain comprehensive product knowledge and share expertise across the team.

What We're Looking For

A field sales professional, confident in both new business development and account management. Resilient, driven, and commercially aware, you can demonstrate a proven ability to build relationships and close opportunities through a consultative, solutions-based approach.

Specifically, You'll Bring

• At least two years' experience in field-based B2B sales, ideally selling tangible products.
• A track record of winning new business and nurturing/developing existing accounts.
• Strong negotiation, communication, and presentation skills.
• A valid UK driving licence and willingness to travel across the region.
• Located close to the M5 Corridor, ideally somewhere between Bristol & Worcester.
• Strategic thinking and the ability to add value by solving customer challenges.
• Self-motivation, persistence, and energy to achieve goals independently.
• Solid organisational and report-writing skills with attention to detail.
• Commercial awareness and integrity in handling customer relationships.
• Packaging sector experience is beneficial but not essential; sales experience in design or manufacturing environments is equally relevant.

Why Choose Macfarlane?

• 28 days annual leave (including bank/public holidays)
• Company Car (or allowance)
• Contributory pension scheme
• Employee assistance programme to support wellbeing
• You'll also have access to continuous learning and career development, which can include accredited training with the Institute of Sales Professionals (ISP).
• Long service awards (10-40 years)

Macfarlane/GWP Packaging is an equal opportunities employer. We welcome applications from all backgrounds and will make adjustments throughout the recruitment process where required.

No recruitment agencies please