Territory Manager - Agricultural Machinery

Farming Jobs Limited; Taunton; On-site; GBP 59,000 - 72,000; Full time

Job summary

Farming Jobs Limited is recruiting a Territory Manager for the South West England territory. You will drive commercial performance, manage dealer relationships and expand the customer base while maintaining high service standards.

The role requires field-based travel, strong product knowledge of agricultural machinery and a proven track record in B2B sales within a dealer network. A full UK driving licence is essential.

Qualifications

• GCSEs Maths and English or equivalent.
• Full UK driving licence and willingness to travel extensively.
• Strong IT capability with MS Office and CRM experience.
• Confident communicator with ability to engage with dealers and end users.

Responsibilities

• Own sales performance and growth across geographical territory.
• Build and maintain relationships with agricultural dealers.
• Develop existing accounts and pursue new business opportunities.
• Create territory sales plans to maximise revenue and market share.
• Visit dealer accounts to support growth and understand requirements.
• Provide technical product advice across the machinery portfolio.

Skills

Territory management

B2B sales

CRM systems

Negotiation skills

Dealership networks

Product knowledge

Education

NVQ Level 2 in Agriculture/Engineering/Business

GCSEs in Maths & English

Tools

Microsoft Office

CRM software

Job description

Territory Manager - Agricultural Machinery
Vacancy Reference: 63362 AB

*This role is not eligible for UK Visa Sponsorship - the successful applicant will need to have a pre-existing Right to Work in the UK in order to be offered an employment contract.*

Are you an experienced agricultural machinery sales professional looking for your next opportunity to grow an established territory?

Could your knowledge of agricultural equipment and strong dealer relationships help drive sales across a thriving territory?

The Job Role:

An exciting opportunity is available for an experienced Territory Manager to take responsibility for driving commercial performance and customer relationships across an established geographical territory.

Working closely with senior management and internal teams, you will oversee the day-to-day sales activity for a range of equipment and machinery, acting as a key point of contact for customers throughout the sales process.

The role will focus on developing existing accounts, identifying new business opportunities and maximising sales performance within the territory, while ensuring commercial targets and wider business objectives are achieved. You will be expected to build strong customer relationships, understand local market opportunities and deliver sustainable, profitable growth.

Location:

Field based role with travel covering South West England.

Salary Package:

Total Salary Package of up to circa £65,000 including bonuses + Company Vehicle.

Key Responsibilities:

• Take ownership of sales performance and commercial growth across your geographical territory.
• Build and maintain strong relationships with an established network of agricultural dealers.
• Develop existing accounts while identifying and pursuing new business opportunities within the territory.
• Create and implement territory sales plans, setting clear objectives to maximise revenue and market share.
• Regularly visit dealer accounts to understand their requirements, provide support and identify opportunities for further growth.
• Maintain a strong understanding of the full machinery portfolio, providing dealers and customers with appropriate technical and product advice.
• Keep up to date with competitor activity, market trends and developments within the agricultural machinery sector.
• Support dealers with customer demonstrations, product launches, open days, training sessions and other promotional activities.
• Attend relevant agricultural trade shows and industry events, helping to maximise engagement with prospective and existing customers.
• Work closely with internal teams to ensure a smooth and efficient sales process from enquiry through to delivery.
• Manage quotations, orders, CRM records and relevant sales administration accurately and efficiently. Monitor dealer accounts and work with relevant internal teams to support effective credit and payment management.
• Gather and maintain accurate market and customer intelligence to inform future sales activity. Prepare regular sales reports, presentations and territory updates for management and customers. Assist dealers with customer visits, factory tours, technical training and other initiatives designed to strengthen relationships and generate sales.
• Maintain accurate records of machinery, promotional materials and relevant stock held across the dealer network.
• Handle customer queries and concerns promptly, working towards practical solutions while maintaining high levels of customer service.
• Represent the business professionally at all times and ensure commercially sensitive information is handled appropriately.
• Work collaboratively with colleagues across sales, technical, administration and wider business functions.
• Take an active approach to professional development, keeping product knowledge and industry expertise up to date.
• Contribute ideas and initiatives that can improve customer service, sales performance and overall business development.

Essential Candidate Requirements:

• GCSEs or equivalent qualifications, including a good standard of Maths and English.
• Full UK driving licence and willingness to travel extensively within the territory.
• Strong IT capability, with experience using Microsoft Office, CRM systems and other relevant business software.
• Confident and professional communicator, comfortable engaging with colleagues, dealers, senior stakeholders and end users.
• Proven ability to sell, negotiate and build strong commercial relationships at both individual and group level.
• Strong commercial awareness with a good understanding of business and customer needs.
• Able to produce clear, professional written communications, reports and presentations.
• Competent in areas such as budgeting, presentations, social media and general sales administration.
• Good technical understanding, with the ability to confidently discuss and demonstrate agricultural machinery.
• Previous experience in B2B sales and account management.
• Comfortable working with people at all levels, from dealers to end-user customers, through to senior management.
• Experience supporting or organising agricultural shows, demonstrations, customer events or similar activities.
• Strong knowledge or previous experience within the agricultural machinery/equipment sector.
• Professional, approachable and confident when representing a business in front of customers.
• Self-motivated and capable of managing a territory independently with minimal supervision.
• Well organised, adaptable and able to prioritise effectively in a busy, target-driven environment.
• Able to remain calm and productive when working to tight deadlines or under pressure.
• Strong team player with excellent interpersonal and relationship-building skills.
• Flexible approach to working hours, travel and occasional overnight stays.
• Comfortable working independently and spending periods of time away from home.
• Physically capable of safely operating and demonstrating agricultural machinery and equipment.

*As we are a specialist recruitment business within the Agricultural and Farming industry, we do require that ALL applicants must hold an NVQ Level 2, Scottish NVQ Level 2 or an equivalent qualification which is relevant and necessary for the job that you are applying for.*

Desirable Candidate Requirements:

• B+E driving licence trailer category
• Formal qualification in Agriculture or Engineering or Business/Marketing
• Good level of understanding and knowledge of modern agricultural machinery and practices
• Hands on agricultural experience/exposure
• Previous experience in a similar role

Keywords:

Territory Manager, Area Sales Manager, Area Sales Representative, Territory Sales Manager, Agricultural Sales, Agricultural Machinery Sales, Agricultural Equipment Sales, Farm Machinery Sales, Machinery Sales, Agriculture, Farm, Agricultural Machinery, B2B Sales, Business Development, Account Management, Dealer Management, Dealer Network, Territory Management, Field Sales, Technical Sales, Sales Representative, Sales Manager, Agricultural Engineering, Machinery Demonstrations, Customer Demonstrations, Agricultural Dealers, Agricultural Industry, Farming, Agriculture, Commercial Sales, New Business Development, Customer Relationship Management, CRM, Sales Targets, Agricultural Shows, Trade Shows, Machinery Demonstrator, Territory Development, Regional Sales, UK Agricultural Sales, Agriculture, Agricultural and Farming Jobs, Agri FJ.