Area Sales Manager

Menter a Busnes; West Midlands; On-site; GBP 35,000 - 65,000; Full time

Benefits offered by this job

Company vehicle

Mobile phone

Laptop

Company pension

Training and coaching

Job summary

Menter a Busnes is seeking an Area Sales Manager to grow our agricultural product range among farmers in the Midlands. You will build lasting relationships, identify opportunities, and present our animal feed, fertilisers, seeds and general farm supplies in a field-based role.

Ideal candidates bring proven agricultural sales experience, strong customer service, and willingness to travel across the territory. NVQ Level 2 or equivalent is required, with FAR/FACTS advantageous.

Qualifications

• Agricultural sales experience to farmers or farm suppliers is essential.
• Experience in building and maintaining client relationships across a territory.
• NVQ Level 2 or Scottish NVQ Level 2 or equivalent relevant qualification required.

Responsibilities

• Generate and capitalise on sales in the Midlands.
• Identify sales calls to new and existing clients in person and by phone.
• Develop and present company products to clients and prospects.
• Maintain sales activity records and prepare reports.
• Ensure customer service satisfaction and strong client relationships.

Skills

Agricultural sales

Relationship building

Customer service

Travel flexibility

Communication

Education

NVQ Level 2 or equivalent

FAR/FACTS qualification advantageous

Job description

Area Sales Manager

Vacancy Reference: 59530 B AB

*This role is not eligible for UK Visa Sponsorship - the successful applicant will need to have a pre-existing Right to Work in the UK in order to be offered an employment contract.*

Have you got agricultural sales experience?

Are you someone who enjoys building trusted, long-term relationships with farmers across your territory?

Do you have a strong background in selling animal feed, fertiliser, or farm supplies, with the confidence to develop both new and existing accounts in a field-based role?

The Company:

An agricultural and farming supplies business, supporting farms with essential products across the UK.

The Job Role:

As Area Sales Manager you will be responsible for selling a wide range of specialist agricultural products directly to farmers throughout your sales territory, including:

• Animal health and veterinary medicines.
• Animal feed and supplements; blended feeds, straight feeds, moist mixes, liquid molasses, feed blocks, and trace element bags.
• Seeds and forage: Grass seed mixtures, root and fodder crops, and forage maize.
• Fertilisers: Solid, liquid, and lime-based fertilisers to cover almost all cropping requirements.
• Crop Packaging: Silage sheets, clamp covers, vacuum film, net wrap, and baler twine.
• Dairy and general farming supplies: Milking plant hygiene products, electric fencing, fuels, fuel tanks, and general yard or workshop equipment.

Location:

West Midlands Region.

Salary Package:

Competitive Salary Depending on Experience + Commission + Company Vehicle + Mobile Phone + Laptop + Company pension scheme + Sales and product training and coaching.

Working Hours:

Usually 8.30am - 17.00pm, 5 days a week, Monday to Friday.

Key Responsibilities:

• Generate and capitalise on sales in the Midlands.
• Identify sales calls to new and existing clients, in person and by telephone.
• Develop and make presentations of company products and services to current and potential clients.
• Maintain sales activity records and prepare sales reports.
• Ensure customer service satisfaction and good client relationships.
• Participate in sales and product training events and sales meetings.
• Be available and prepared for review/sales meetings with Team Leader/Sales Manager.
• Monitor and research competitors, market conditions and product development.
• Keep up to date with changes to product portfolio, pricing policy etc.
• Maintain existing sales and develop new sales in all product areas.
• Ensure comprehensive usage of record monitoring of all computer IT systems.
• Partake in team activities.
• Be available to travel to the head office for pre‑arranged business meetings.

Candidate Requirements:

• Agricultural sales experience, selling either animal feed, fertilisers or similar products to farmers.
• Proven and successful experience building and maintaining client and customer relationships.
• FAR (Feed Advisors Registered) qualification and / or FACTS qualified would be an advantage – but not essential.
• Excellent customer service, communication and organisational skills.
• Happy to travel in a field‑based sales role.
• must hold an NVQ Level 2, Scottish NVQ Level 2 or an equivalent qualification which is relevant and necessary for the job that you are applying for.

Keywords:

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