Territory Agriculture Sales Lead – Precision Ag & Tech

Farol Ltd; Midhurst; On-site; GBP 30,000 - 55,000; Full time

Benefits offered by this job

Competitive salary

Commission scheme

Company vehicle

Pension

Employee discounts

Wellbeing service

Cycle to work

Job summary

Farol Ltd is a family-owned, multisite agricultural and groundcare business. We lead in agriculture and homeowner products with a strong John Deere franchise footprint across the Sussex, Surrey and Hampshire region.

The Agricultural Sales Professional role focuses on proactive planning, demonstrations, and building long-term customer relationships within our defined territory. You will forecast sales and drive growth through data-driven decisions and ongoing product training.

Qualifications

• Knowledge of modern agricultural machinery and farming practices.
• Experience with Precision Ag technology preferred.
• Familiar with Sussex, Surrey and Hampshire area.
• Excellent IT skills and CRM experience.

Responsibilities

• Proactively plan and develop new and existing business opportunities, including demonstrations, relationship building and structured call activity.
• Maintain a structured approach to visiting all customers within a defined territory, strengthening existing relationships while identifying and developing new business opportunities.
• Forecast machinery sales for the Hampshire/West Sussex area.
• Meet and exceed sales targets on focus products set by the sales director.
• Continue existing business and increase market share with competitive conversions.
• Use data and technology to drive future business and customer decisions.
• Attend latest product training.

Skills

Territory management

Sales forecasting

CRM systems

Product demonstrations

Relationship building

Tools

CRM software

Data analytics

Job description

Farol Ltd is a family-owned, multisite agricultural and groundcare business. We lead in agriculture and homeowner products with a strong John Deere franchise footprint across the Sussex, Surrey and Hampshire region.

The Agricultural Sales Professional role focuses on proactive planning, demonstrations, and building long-term customer relationships within our defined territory. You will forecast sales and drive growth through data-driven decisions and ongoing product training.