Telesales & Lead Generation Executive

Workforce Staffing; Worcester; On-site; GBP 19,000 - 26,000; Full time

Benefits offered by this job

24 days annual leave

Company pension

Health benefits

On-site canteen

Drinks and snacks

Team environment

Career development

Job summary

Workforce Staffing in Worcester is seeking a confident, driven Telesales & Lead Generation Executive to join a growing B2B team. This proactive outbound role focuses on speaking with businesses, building relationships and identifying genuine sales opportunities.

You won’t close the sale yourself; you’ll create opportunities and pass qualified leads to the experienced commercial team for progression. Your day is centered on outbound telesales, prospecting and lead generation, with daily calls to

Qualifications

• No strict experience required; comfortable on the phone and commercially minded.
• Proven ability to generate leads and identify opportunities.
• Experience in telesales, outbound sales, or lead generation preferred.
• Experience with B2B sales and appointment setting.
• Able to manage follow-ups and maintain CRM records.

Responsibilities

• Make 30–50 outbound B2B calls daily.
• Identify opportunities and qualify genuine leads.
• Pass leads to the commercial team for progression.
• Research prospects and decision-makers.
• Maintain accurate CRM records and follow-ups.
• Support the sales cycle from outreach to handover.

Skills

Telesales

Outbound sales

Lead generation

Business development

B2B sales

Appointment setting

Customer engagement

Qualify leads

Job description

Love picking up the phone and opening doors?

We're looking for a confident, driven Telesales & Lead Generation Executive to join a successful and growing B2B team.

This is a proactive outbound calling role, focused on speaking to businesses, building relationships and identifying genuine sales opportunities. You'll spend your day contacting prospective customers, engaging with decision-makers, asking the right questions and uncovering upcoming projects or requirements.

You won't be expected to close the sale yourself. Your role is to create the opportunity, qualify the prospect and pass genuine leads to the experienced commercial team to take forward.

The Role

Your day will be focused on outbound telesales, prospecting and lead generation. You'll:

• Make approximately 30-50 outbound B2B calls each day
• Contact prospective customers and introduce the company's services
• Research businesses and identify relevant contacts and decision-makers
• Speak with Buyers, Directors, Project Managers and Health & Safety professionals
• Build rapport and establish professional relationships over the phone
• Ask effective questions to uncover upcoming projects, requirements and opportunities
• Qualify prospects and identify genuine sales leads
• Generate enquiries and arrange meetings for the wider sales team
• Follow up previous conversations and nurture potential opportunities
• Maintain accurate CRM records and customer information
• Work closely with the quotes and coordination teams to ensure a smooth handover

What We're Looking For

You don't necessarily need years of experience. We're looking for someone who is comfortable on the phone, commercially minded and motivated by creating opportunities.

You'll ideally have experience in:

• Telesales
• Outbound sales
• Lead generation
• Business development
• B2B sales
• Appointment setting
• Customer-facing sales environments

Most importantly, you'll be someone who:

• Is confident and engaging on the telephone
• Enjoys making outbound calls and speaking to new people
• Is comfortable with a high-volume calling environment
• Can confidently engage with business decision-makers
• Has the ability to ask questions and uncover customer needs
• Is resilient and motivated by targets
• Is organised and good at managing follow-ups
• Understands the importance of quality leads, not just call volume
• Enjoys the challenge of turning a cold conversation into a genuine opportunity

This is a great role for someone who enjoys the first stage of sales.

If you enjoy picking up the phone, starting conversations, overcoming objections, finding out what a business needs and creating opportunities, this could be a great next step.

What You'll Get in Return

• 24 days annual leave + 8 Bank Holidays
• Company pension
• Health benefits
• On-site canteen facilities
• Complimentary drinks and snacks
• Supportive team environment
• Monday-Friday working hours
• Opportunity to develop your career within an established and growing business