Technical Sales - Lifting

GAP Group Ltd.; Birmingham; On-site; GBP 30,000 - 50,000; Full time

Benefits offered by this job

Generous holidays

Life Assurance

Health & Wellness Support

Job summary

GAP Group Ltd. in Birmingham is seeking a Technical Sales Representative to maximize Lifting hire revenue opportunities. You'll engage with major account customers to deliver personalized sales presentations and work across departments to promote our product offerings.

The ideal candidate has a background in sales, with strong communication and negotiation skills, and is proficient in CRM systems. Join an industry leader committed to your success with opportunities for growth and development.

Qualifications

• Significant experience working in a sales role within the Lifting or Hire industry preferred.
• Proven track record in exceeding sales targets and generating revenue growth.
• Exceptional communication skills with internal and external stakeholders.

Responsibilities

• Maximise lifting hire revenue opportunities from existing major account customers.
• Deliver sales presentations to major account customers.
• Promote hire opportunities for lifting equipment within the customer base.

Skills

Sales experience

Exceptional communication skills

Negotiation skills

Proficient in MS Office

Problem solving under pressure

Driving Licence

Tools

CRM systems

MS Excel

MS Word

Job description

Location

United Kingdom, Midlands, Lifting Central Sales

Requester

Number of positions to be provided

1

Contract hours

42.50

About the role

The Role

GAP Lifting Hire & Sales offers one of the largest ranges of lifting equipment and accessories in the industry. From small shackles and slings to material lifts and aluminium gantries, the division has everything our customers need for lifting any size of load.

Reporting directly to the Regional Operations Manager, the Technical Sales Representative (TSR) will be responsible for maximising Lifting hire revenue opportunities from existing major account customer and winning new business. This will include delivering sales presentations to our major account customers at a senior management level and attending depot/customer trade days to promote our product offering.

The TSR will also work with various stakeholders across the GAP Group network including Regional Sales Managers and their sales teams, to ensure pro‑active promotion of hire opportunities for Lifting equipment within their existing customer base.

**Please note this position will be covering our Lifting Central region, maximising revenue for our Nottingham/Peterborough/Sheffield/Birmingham depots and so the successful candidate will ideally be based in the Midlands. You will ideally come from a Lifting background however we would consider candidates with any form of solution sales based experience (i.e. hoists, powered access, survey or other).

About You

Successful candidates should demonstrate the following:

• Significant experience working in a sales role within the Lifting or Hire industry would be preferred however we would consider candidates from any sales background
• A proven track record in exceeding sales targets and generating revenue growth by maximising opportunities from existing customers and winning new business
• Exceptional communication skills with the ability to engage with both internal and external stakeholders at all levels
• An effective negotiator and problem solver with the ability to work effectively under pressure and prioritise workload
• Proficient in MS Office packages including Excel and Word, and CRM systems
• Driving Licence (Essential)

About Us

You’ll be joining an industry leader that's growing and genuinely committed to your success. At GAP, we're proud to be the UK's leading equipment hire provider—supporting projects big and small across construction, infrastructure, events, and more. With nearly 200 locations nationwide and a wide range of specialist divisions, we offer exciting opportunities in everything from Plant and Tools to Lifting, Survey, Pumps, Power and Environmental, and Event Services.

As a family‑run business with over 50 years of experience, we believe in doing things the right way. That means:

• More investment in our equipment than anyone else in the industry, so you work with the best tools in the game
• Remaining fully independent, which lets us make agile, long‑term decisions that support your success
• Offering real career growth, training, and development from day one
• Support that values you – from generous holidays to Life Assurance and Health & Wellness Support

If you're up for the challenge and want to feel valued at work, then we'd love to hear from you! Ready to get started? Upload your CV and complete our short application, we'll take it from there.

We're proud to be an Equal Opportunities employer and embrace the unique contributions each individual brings.