Technical Sales - Hoists

GAP Group Limited; Birmingham; On-site; GBP 30,000 - 55,000; Full time

Job summary

GAP Group Limited is seeking a Technical Sales Representative to maximise lifting hire revenue from major accounts and win new business. The TSR will deliver presentations to senior management and attend depot/customer trade days to promote our products.

You will work with Regional Sales Managers to ensure proactive promotion of lift hire opportunities across the GAP Group network. The role covers the Lifting Central region, supporting Nottingham, Peterborough, Sheffield, and Birmingham depots.

Qualifications

• Significant experience in a sales role within lifting/hire preferred but not essential.
• Proven track record in exceeding sales targets and growing revenue.
• Excellent communication with stakeholders at all levels; strong negotiation skills.

Responsibilities

• Maximise revenue opportunities from existing major accounts and win new business.
• Deliver sales presentations to senior management levels of major accounts.
• Attend depot/customer trade days to promote our product offering.
• Collaborate with Regional Sales Managers to promote hire opportunities across the network.

Skills

Sales experience

CRM systems

Tools

MS Office

CRM systems

Job description

GAP Lifting Hire & Sales offers one of the largest ranges of lifting equipment and accessories in the industry. From small shackles and slings to material lifts and aluminium gantries, the division has everything our customers need for lifting any size of load.

Reporting directly to the Regional Operations Manager, the Technical Sales Representative (TSR) will be responsible for maximising lifting hire revenue opportunities from existing major account customers and winning new business. This will include delivering sales presentations to our major account customers at a senior management level and attending depot/customer trade days to promote our product offering.

The TSR will also work with various stakeholders across the GAP Group network including Regional Sales Managers and their sales teams, to ensure proactive promotion of hire opportunities for lifting equipment within their existing customer base.

**Please note this position will be covering our Lifting Central region, maximising revenue for our Nottingham/Peterborough/Sheffield/Birmingham depots and so the successful candidate can be based anywhere in between.** You will ideally come from a Lifting background however we would consider candidates with any form of solution sales based experience (i.e. hoists, powered access, survey or other).

About You

Successful candidates should demonstrate the following:

• Significant experience working in a sales role within the Lifting or Hire industry would be preferred however we would consider candidates from any sales background
• A proven track record in exceeding sales targets and generating revenue growth by maximising opportunities from existing customers and winning new business
• Exceptional communication skills with the ability to engage with both internal and external stakeholders at all levels
• An effective negotiator and problem solver with the ability to work effectively under pressure and prioritise workload
• Proficient in MS Office packages including Excel and Word, and CRM systems
• Driving Licence (Essential)

About Us

You'll be joining an industry leader that's growing and genuinely committed to your success. At GAP, we're proud to be the UK's leading equipment hire provider—supporting projects big and small across construction, infrastructure, events, and more. With nearly 200 locations nationwide, we offer exciting opportunities in everything from Plant and Tools to Lifting, Survey, Pumps, Power and Environmental, and Event Services.

As a family‑run business with over 50 years of experience, we believe in doing things the right way. That means:

• More investment in our equipment than anyone else in the industry, so you work with the best tools in the game
• Remaining fully independent, which lets us make agile, long‑term decisions that support your success
• Offering real career growth, training, and development from day one
• Support that values you – from generous holidays to Life Assurance and Health & Wellness Support

We're proud to be an Equal Opportunities employer and embrace the unique contributions each individual brings.