Technical Sales Account Manager

SalesNet; West of England; On-site; GBP 45,000 - 65,000; Full time

Job summary

SalesNet in the United Kingdom is seeking a Technical Sales Account Manager. You will drive sales growth by managing existing customer relationships, generating new leads, and identifying strategic opportunities across Midlands, South West & Wales.

The role requires experience with capital equipment in bakery/food processing or related manufacturing sectors, plus strong communication, negotiation, and presentation skills to secure orders and support project handovers.

Qualifications

• Capital equipment experience in bakery or food processing industry.
• Manufacturing/processing/engineering experience in bakery sector.
• Familiarity with supplier equipment and engineering documentation.
• Strong communication skills with literacy and numeracy.
• Technical/engineering background advantageous.

Responsibilities

• Build and maintain relationships with existing clients and manage full sales cycle.
• Identify and generate new business leads and qualify opportunities.
• Review lead quality and adjust outreach strategies.
• Identify and nurture new sales opportunities and manage pipeline.
• Finalize orders and ensure documentation and handover to Project Managers.

Skills

Strong communication

Literacy & numeracy

Negotiation

Presentation skills

Sales mindset

Tools

Microsoft Office

Salesforce

Job description

Job Title

Technical Sales Account Manager

Reporting To

Sales Director/Manager

Location

Field-Based - Midlands, South West & Wales

Purpose of the Role

The Technical Sales Account Manager plays a key role in driving sales growth by managing and expanding existing customer relationships, generating and qualifying new leads, and identifying strategic sales opportunities. This role is essential to delivering the sales budget and supporting business development across the region.

Key Responsibilities

Account Management

• Build and maintain strong relationships with existing clients
• Manage the full sales cycle from inquiry to final payment
• Ensure accurate contract records and deep knowledge of customer plans
• Monitor customer satisfaction and compliance with stage and final payments

Lead Generation & Management

• Identify and generate new business leads
• Qualify leads and assess alignment with company offerings
• Review lead quality regularly and adjust outreach accordingly

Opportunity Management

• Identify and nurture new sales opportunities
• Maintain strong working relationships with supplier partners
• Regularly review opportunity lists and ensure accurate pipeline reporting

Order Management

• Finalize orders with customers and ensure all documentation is complete
• Achieve targeted sales margins and maintain customer satisfaction

Sales Order Confirmation & Handover

• Secure customer sign-off for all sales
• Prepare handover packs for Project Managers
• Highlight constraints and ensure a smooth project transition

Candidate Profile

Education & Experience

• Capital Equipment experience in the bakery or food processing industry
• OR Manufacturing/Processing/Engineering experience in the bakery or similar sector
• Familiarity with supplier equipment and engineering documentation
• Strong communication skills with excellent literacy and numeracy
• Technical/engineering background advantageous

Skills & Knowledge

• Proficient in Microsoft Office and Salesforce
• Strong sales, negotiation, and presentation skills
• Practical knowledge of bakery processes and supplier equipment
• Ability to interpret engineering drawings

Working Conditions

• Field-based with regular travel on territory
• Monthly travel for Sales meetings and occasional travel to Europe for supplier visits/training/customer demos and industry exhibitions/events
• Occasional out-of-hours work including evenings/weekends
• Must possess a full, valid driving licence