Technical Product Marketing Manager (previous developer) - EMEA

Bright Data; Greater London; On-site; GBP 70,000 - 100,000; Full time

Job summary

Bright Data seeks a Technical Product Marketing Manager with hands-on development experience to bring our developer-facing products to market. You will own positioning and messaging, and orchestrate cross-functional go-to-market programs across channels to drive growth and revenue.

The role is hands-on: read documentation, run API calls, and test products from the user perspective. Collaborate with Product, Sales, Growth, and DevRel to influence roadmap and enablement.

Qualifications

• 3+ years in product marketing or technical marketing for API-first, data, infrastructure, or dev tools.
• Experience taking technical products to market and running cross-functional programs with Product, Sales, Growth, and DevRel.
• Technical fluency: understanding software development lifecycle and developer tooling.
• Strong English writing for technical and business audiences.
• Analytical mindset with funnel metrics, adoption data, and win/loss analysis.

Responsibilities

• Own positioning and messaging for products with differentiated, technically accurate content.
• Lead GTM strategy, pricing, packaging, and promotions across teams.
• Own market, customer, and competitive intelligence to guide strategy and roadmap.
• Contribute to AI agent discoverability through docs and integrations.
• Enable sales with tools and enablement content.
• Write copy for product pages, launch content, and comparisons.
• Collaborate on channel strategy, brand narrative, and ecosystem programs.

Skills

Product marketing

Technical marketing

API-first

Data infrastructure

Developer tools

Cross-functional

Technical writing

Analytics

Job description

We are looking for a Technical Product Marketing Manager (with previous hands-on development experience) to take our developer-facing products to market. You will own positioning, messaging and go-to-market for these products, and orchestrate programs, motions, and campaigns across multiple channels to drive meaningful growth. Your work will directly influence revenue KPIs as well as product roadmap and priorities.

This is a hands-on role. You should be comfortable reading documentation, running an API call, and testing the products you market from the user’s perspective.

Responsibilities:

• Positioning & Messaging: Own the strategic positioning and messaging for your products. Keep it differentiated and technically accurate, and ensure consistency across all channels to improve conversion and pipeline quality.
• Go-to-Market Leadership: Own go-to-market and launch strategy, planning, and execution - including commercial decisions on pricing, packaging, and promotions - aligning teams across the company to drive pipeline and revenue.
• Market Intelligence: Own the market, customer, and competitive intelligence for your domain - continuously gather and synthesize insights to guide GTM strategy and inform roadmap, pricing, and positioning decisions.
• Agentic Growth: Contribute to our strategy and execution for discoverability and selection by AI agents - documentation, content, and integrations that make our products the default choice for agents and the developers who use them.
• Sales Enablement: Own sales enablement for your products - arm customer-facing teams with the tools, content, and knowledge needed to confidently and effectively sell and support them.
• Copywriting: Write and own the copy for all related marketing and GTM initiatives - product pages, launch content, technical comparisons, and enablement materials.
• Cross-Functional Contribution: Contribute to channel and campaign strategy, brand narrative and thought-leadership themes, and partner and ecosystem programs.

Requirements:

• 3+ years in product marketing or technical marketing, ideally for API-first, data, infrastructure, or developer tools products.
• Proven experience taking technical products to market and running cross-functional programs involving Product, Sales, Growth, and DevRel teams.
• Technical fluency: you understand how software gets built - the development lifecycle, how developers evaluate and adopt tools, AI ecosystem and the role of coding agents and modern coding environments in day-to-day development work.
• Strong writing skills in English - clear, concise, and precise, for both technical and business audiences.
• Analytical mindset: comfortable with funnel metrics, adoption data, and win/loss analysis

Big plus

• Hands-on development experience - a current or former developer is a strong advantage
• Background in AI/ML data ecosystems (training data, RAG, agents, MCP)
• Experience with both self-serve (PLG) and enterprise sales motions