Product Marketing Manager (B2B Saas)

Randstad Technologies Recruitment; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

Randstad Technologies Recruitment is recruiting a Product Marketing Manager for a bold B2B SaaS scale-up based in London. This is a 6-month contract with high extension potential and a hybrid, flexible working model.

You will own messaging across the self-serve funnel, build organic growth and developer-focused content, and lead GTM launches with cross-functional teams. A PLG mindset and experience with AI-enabled GTM tools are valued.

Qualifications

• 5+ years in B2B Product Marketing, ideally within SaaS, developer tools, or high-growth tech platforms.
• Proven PLG track record owning self-serve user funnels and driving conversion to paid tiers.
• Technical fluency: able to engage engineers and use AI tools to scale GTM execution.

Responsibilities

• Self-Serve Lifecycle: Own messaging across every funnel stage-signup, onboarding, activation prompts, contextual paywalls, and free-to-paid conversion tiers
• Organic Engine: Build thought leadership, SEO, search visibility, and developer community content
• Launches & Positioning: Lead cross-functional GTM launches, develop competitive intelligence battlecards, and maintain a centralized messaging source of truth
• Sales Enablement: Equip sales teams with persona-specific talk tracks, pitch decks, and demo scripts for engineering and product leadership buyers

Skills

B2B Product Marketing

SaaS

PLG

GTM strategy

Developer tools

Tools

Claude

ChatGPT

Job description

Product Marketing Manager (B2B Saas)
Location: London, UK (Hybrid - Flexible)
Role Type: 6-Month Contract (High extension potential)

About the Opportunity

On behalf of one of our top global technology clients-a premier digital platform with hundreds of millions of daily users-we are recruiting a founding Product Marketing Manager for an internal scale-up venture

Originally built in-house by platform engineers, this proprietary experimentation, feature flagging, and product analytics tool is commercializing into a standalone B2B SaaS platform Operating as a fast-paced "0-to-1" startup with full executive backing, the team is launching a self-serve, product-led growth (PLG) motion

Key Responsibilities

• Self-Serve Lifecycle: Own messaging across every funnel stage-signup, onboarding, activation prompts, contextual paywalls, and free-to-paid conversion tiers
• Organic Engine: Build thought leadership, SEO, search visibility, and developer community content
• Launches & Positioning: Lead cross-functional GTM launches, develop competitive intelligence battlecards, and maintain a centralized messaging source of truth
• Sales Enablement: Equip sales teams with persona-specific talk tracks, pitch decks, and demo scripts for engineering and product leadership buyers

Who You Are

• 5+ years in B2B Product Marketing, ideally within SaaS, developer tools, or high-growth tech platforms
• Proven PLG track record owning self-serve user funnels and driving conversion to paid tiers
• Technical & AI-native fluency: Comfortable engaging engineers as a peer, simplifying complex technical concepts (feature flags, analytics), and using AI tools (Claude, ChatGPT, automated workflows) to scale GTM execution
  

Note: Startup mindset: Autonomous and hands-on, willing to handle strategy down to execution, we need someone who is coming from a startup background company doing the B2B Saas Product Marketing