Technical Marketing Manager - Electronic Technology

Redline Group - Specialist Recruitment for Technology & Electronics Companies; Reading; On-site; GBP 40,000 - 60,000; Full time

Job summary

Redline Group is seeking a Technical Marketing Manager for electronics technology to lead product marketing, data, and digital content while supporting the product lifecycle.

You will collaborate with engineering and commercial teams to ensure accurate product presentation across digital channels, develop campaigns, and coordinate exhibitions and new product introductions.

Qualifications

• Marketing experience in electrical/electronic/mechanical manufacturing or technology businesses.
• Ability to work with engineering and product teams on technical products.
• Experience managing website content, product data and digital marketing activity.
• Experience delivering marketing campaigns across multiple channels.
• Experience supporting or coordinating exhibitions, trade shows and industry events.

Responsibilities

• Own and manage product data across platforms and channels.
• Own website content, datasheets and supporting materials.
• Develop and manage digital marketing to increase brand awareness and leads.
• Plan and deliver targeted campaigns across digital and traditional channels.
• Coordinate exhibitions, trade shows and industry events with internal teams.
• Develop and maintain product literature and other technical marketing materials.

Skills

Marketing experience

Technical product knowledge

Website content management

Digital marketing

Exhibitions management

Job description

Technical Marketing Manager – Electronics Technology

An exciting opportunity has arisen for an experienced Technical Marketing Manager to join a growing technology business operating within the electronics and manufacturing sector. This role is ideal for a marketing professional with experience working within an electrical, electronic or mechanical manufacturing environment, who can take ownership of product marketing, digital content and product data while supporting the wider product lifecycle.

The successful candidate will work closely with internal technical, engineering and commercial teams to ensure products are accurately presented across digital channels, while developing marketing campaigns and supporting exhibitions and new product introduction activities.

Key Responsibilities of this Technical Marketing Manager job:

• Own and manage product data, ensuring information is accurate, consistent and up to date across all relevant platforms and channels.
• Take ownership of website content, ensuring products, technical information, datasheets and supporting content are clearly presented and maintained.
• Develop and manage digital marketing activity to increase brand awareness, customer engagement and lead generation.
• Plan and deliver targeted marketing campaigns across relevant digital and traditional channels.
• Manage and coordinate exhibitions, trade shows and industry events, working with internal teams to maximise their impact.
• Develop and maintain product literature, datasheets, presentations and other technical marketing materials.

Key Requirements of this Technical Marketing Manager job:

• Proven marketing experience within an electrical, electronic or mechanical manufacturing / technology business (essential).
• Strong understanding of technical products and the ability to work with engineering and product teams.
• Experience managing website content, product data and digital marketing activity.
• Experience developing and delivering marketing campaigns across multiple channels.
• Experience supporting or managing exhibitions, trade shows and industry events.