Technical Internal Sales Representative

AMOT; Bury St Edmunds; On-site; GBP 35,000 - 48,000; Full time

Job summary

AMOT is seeking a Technical Internal Sales Representative in the UK to act as the first contact for inbound leads and drive early-stage opportunities. You will manage discovery conversations, qualify prospects, and progress opportunities from enquiry to quote and order.

The role requires technical aptitude, ability to collaborate cross-functionally, and a proactive approach to building a robust pipeline while maintaining strong customer relationships.

Qualifications

• Ideally degree qualified in a technical subject.
• Ideally at least 5 years of sales experience.
• Fluent spoken and written English; additional European language skills advantageous.
• Experience using CRM systems (e.g., Zendesk) and analytics tools.

Responsibilities

• Follow up on inbound leads and conduct preliminary discovery.
• Pursue a cadence of follow-up and outreach activity.
• Schedule and participate in discovery calls, connecting to product experts.
• Generate your own pipeline through proactive prospecting and outreach.
• Maintain the CRM with the customer pipeline from leads to closing.

Skills

Sales experience

Technical understanding

CRM usage

English communication

Prospecting

Relationship building

Education

Technical degree

Tools

CRM

Zendesk

IFS

Power BI

Job description

AMOT has been in business since 1948 and our premium brand is known and respected for quality and reliability in industrial temperature control and engine safety. We work very closely with high profile global engine, turbine, compressor and hydrogen fuel cells around the globe. Our mission is to help accelerate a global transition to sustainable power through product innovation, collaboration and integrity.

As part of our continued growth, we are looking for aTechnical Internal Sales Representative to join our Sales team. This customer-focused role combines technical aptitude, customer engagement and business development, supporting customers from initial enquiry through to opportunity development and conversion.

Why AMOT?

AMOT is a global engineering business with a long-standing reputation for quality, innovation and customer service. This is a great opportunity to join a collaborative team, develop your technical and commercial expertise, build relationships with customers around the word and contribute to the continued growth of a respected international manufacturer. We offer a competitive salary and benefits package with genuine opportunities for professional development.

The Role

The Technical Internal Sales Representative will serve as the first point of contact for all inbound leads, driving immediate engagement and qualification to accelerate pipeline development. This role is responsible for owning early-stage customer interactions, leading discovery conversations, and progressing opportunities toward conversion.

You'll actively engage customers through calls, email, and virtual meetings, collaborate cross-functionally, and ensure opportunities are advanced efficiently from enquiry to to quote and order, while expanding pipeline and improving win rates. You'll also be responsible for generating your own pipeline through proactive prospecting and customer outreach.

• Follow-up on inbound leads, calling the prospect/customer to conduct preliminary discovery.
• Pursuing a cadence of follow-up or outreach activities.
• Scheduling and participating in discovery calls, connecting the prospect/customer with one of our product experts.
• Proactively hunting, to help expand revenue opportunity.
• Assist the prospect/customer with product selection.

Key Responsibilities

• Responding to inbound prospect customer enquiries, with a view to high levels of customer service, that differentiate us from our competition, to maximise opportunity.
• Identify and research customers to further develop or reactivate. Initiate meaningful conversations with existing customers through proactive outreach or responding to enquiries with the aim of developing new leads and relationships. Networking to identify decision makers
• Use a variety of communication methods to be successful, including phone, email, social media, and in person when required.
• Maintain the CRM system accurately with the customer pipeline, from leads to closing.
• Move qualified leads through the pipeline and connect them with the right expert, when needed
• Present the Company’s products and capabilities utilising a variety of methods such as phone, email, webinars, conference calls.
• Develop and maintain good relationships with customers, identifying potential needs and additional opportunities for revenue growth.
• Collaborate with Marketing and Sales Team to maximise lead generation and prospect conversion, meeting individual and Company goals.
• Assist prospects and customers with product selection.
• Continually develop and update product and application knowledge.
• Respond to change positively and productively.

Performance Metrics

• Inbound lead response time
• Number of self-generated opportunities
• Lead conversion rate
• 7-10 calls per day across inbound and outreach
• 7-10 Email/LinkedIn/Other outreach efforts per day
• 8-12 discovery meetings per month

System Tools

• CRM – Opportunity tracking and activity logging
• Zendesk – Customer interactions and quote context
• IFS (ERP) – Pricing, quotes, and product details
• Power BI – Pipeline tracking and analytics

Qualifications & Experience

• Ideally, degree qualified in a technical subject.
• Ideally, at least 5 years of sales experience.

Travel

Limited travel may be required on occasion to develop or support the customer.

What You'll Bring

• Previous experience in a sales, business development, technical customer service role.
• Strong communication and relationship-building skills, with the confidence to engage customers and develop new opportunities.
• Technical aptitude and the ability to understand customer requirements and support product selection.
• A proactive and self-motivated approach, with the initiative to identify and pursue opportunities.
• Strong organisational skills and attention to detail.
• Resilience, determination and a customer-focused mindset.
• Ability to conduct research.
• Fluent spoken and written English; additional European language skills would be advantageous.
• Use a variety of communication platforms such as email, LinkedIn, WhatsApp, Teams.