Talent Attraction Consultant

The-Aa; Basingstoke; Hybrid; GBP 40,000 - 54,000; Full time

Benefits offered by this job

Annual bonus

Free AA breakdown membership from Day

Employee discounts

Up to 7% employer pension contribution

GP access and wellbeing support

Car salary sacrifice scheme

Job summary

The AA is seeking a Talent Attraction Consultant to join the Talent Acquisition team in a hybrid role based in Basingstoke. You will shape our talent attraction strategy, strengthen employer branding, and build sustainable pipelines to support future hiring needs.

You will collaborate with TA, HR and Marketing to deliver campaigns and optimise channels for diverse audiences, while driving measurable value from external partners.

Qualifications

• Experience in talent attraction, employer branding or recruitment marketing.
• Experience managing recruitment marketing, attraction agencies or external attraction partners.
• Strong understanding of digital attraction channels and how they engage different talent audiences.
• Confidence using recruitment analytics, labour market insight and campaign performance data.
• Strong stakeholder management and influencing skills across TA, HR, Marketing and business teams.
• Experience developing or embedding an Employee Value Proposition, recruitment CRM platforms or talent communities.
• Knowledge of digital marketing and campaign optimisation.
• Experience building sustainable talent pipelines across varied business areas.
• Strong project management and organisational skills.

Responsibilities

• Shape how The AA attracts, engages and converts talent now and in the future.
• Lead the development and delivery of talent attraction activity across The AA to strengthen employer brand and improve attraction channels.
• Build sustainable talent pipelines that support workforce plans and business priorities.
• Collaborate with Talent Acquisition, HR, Marketing and leaders to turn insights into clear attraction strategies and campaigns.
• Oversee performance of external attraction partners to ensure measurable value and a positive candidate experience.

Skills

Talent attraction

Employer branding

Recruitment marketing

External attraction partners

Digital attraction channels

Recruitment analytics

Stakeholder management

Employee Value Proposition

Talent pipelines

Tools

CRM platforms

Job description

Location: Basingstoke (Hybrid working, 3 office days per week)
Employment Type: Permanent
Please note:This is a TalentAttractionrole focused on employer branding, recruitment marketing and attraction strategy. It is not a traditional Talent Acquisition or end-to-end recruitment role.

Why Join Us?

• Annual bonus, free AA breakdown membership from Day One and access to a wide range of employee discounts
• Shape The AA’s talent attraction strategy and help attract diverse, high-quality talent across our businesses
• Strengthen our employer brand, attraction content and sustainable talent pipelines for current and future hiring needs
• Work closely with Talent Acquisition, HR, Marketing and business leaders while building internal attraction expertise over time

Company Description / Business Unit

For over a century, The AA has been keeping Britain moving. Today, millions of drivers trust us to be there when it matters most, and we're equally committed to supporting the people who make that possible. With a 4.5-star Glassdoor rating, we've built a culture where colleagues are empowered to grow, collaborate and make a real impact for our customers on every journey. Which has been recognised by Sunday Times “Best Places to Work” for the last two years.

Job Description

This is a chance to shape how The AA attracts, engages and converts the talent we need now and for the future.

We’re looking for a Talent Attraction Consultant to join our Talent Acquisition team. You’ll lead the development and delivery of talent attraction activity across The AA, helping us strengthen our employer brand, improve the performance of attraction channels and build sustainable talent pipelines that support workforce plans and business priorities.

Working with Talent Acquisition colleagues, HR, Marketing and business leaders, you’ll turn insight into clear attraction strategies, campaigns and recommendations. Initially, you’ll oversee the performance of external attraction partners to make sure activity delivers measurable value and a positive candidate experience.

Over time, you’ll help evaluate how we can build more in-house attraction capability. This role will suit someone who is insight driven, commercially aware,and confident influencing others to improve how we attract talent.

Qualifications

You’ll Bring

• Experience in talent attraction, employer branding or recruitment marketing, with the ability to develop effective attraction strategies
• Experience managing recruitment marketing, attraction agencies or external attraction partners
• A strong understanding of digital attraction channels and how they can be used to engage different talent audiences
• Confidence using recruitment analytics, labour market insight and campaign performance data to improve outcomes
• Strong stakeholder management and influencing skills, with the ability to work across Talent Acquisition, HR, Marketing and business teams
• Experience developing or embedding an Employee Value Proposition, recruitment CRM platforms or talent communities
• Knowledge of digital marketing and campaign optimisation
• Experience building sustainable talent pipelines across varied business areas
  Strong project management and organisational skills

Additional Information

Belonging at The AA

At The AA, we value the unique perspectives, experiences and ideas that our people bring. We've nurtured a workplace where everyone feels valued, respected and empowered to do their best work.
Through our employee communities and inclusion initiatives, we’ve created opportunities for people to connect, share experiences and influence positive change across the business. This is a place where your voice matters and where you can belong, grow and succeed.

Driven by People, Rewarded by Benefits

• 25 days' annual leave plus bank holidays, the option to buy additional holiday
• Up to 7% employer pension contribution
• Free AA breakdown membership from Day One with 50% discount for family and friends, discounts on AA products including car and home insurance
• 24/7 GP access and wellbeing support for you and your family
• A wide range of employee discounts, including our popular car salary sacrifice scheme

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