System Value & Access Marketing Manager

Johnson & Johnson; High Wycombe; Hybrid; GBP 10,000 - 40,000; Full time

Job summary

An established industry player is seeking a System Value and Access Marketing Manager to drive commercial growth in the UK healthcare sector. This role focuses on developing marketing strategies that enhance patient access to innovative therapies, particularly in oncology and haematology. The ideal candidate will possess strong brand marketing skills, a deep understanding of the NHS, and the ability to collaborate effectively with various stakeholders. Join a dynamic team dedicated to transforming healthcare outcomes and making a real impact on patient lives through strategic marketing initiatives. This is an exciting opportunity for a passionate professional ready to contribute to meaningful change in the healthcare landscape.

Qualifications

• Strong brand marketing experience with a deep understanding of the NHS.
• Proven ability to manage multiple projects and collaborate effectively.

Responsibilities

• Develop marketing strategies for oncology and haematology products.
• Engage with NHS customers to optimize brand positioning.

Skills

Brand Marketing

Market Access Marketing

Stakeholder Leadership

Collaboration

Understanding of NHS

Project Management

Influencing Skills

Education

Degree or Equivalent Experience

ABPI Exam Qualified

Job description

Job Description - System Value & Access Marketing Manager (2406226451W)

System Value and Access Marketing Manager – Janssen UK

Location: High Wycombe - J&J Flex - 2 Days Remote

Janssen is recruiting a System Value and Access Marketing Manager, to be based within our UK Operating Company within an office-based role at our head office in High Wycombe.

Role Purpose

The System Value and Access Marketing Manager is a fantastic role for someone who is commercially astute and is passionate about contributing to the customers they work with ‘beyond the product.’

Drives sustainable, commercial growth by identifying regional system value and access strategies across the cancer and gene therapy brands, that deploy resource to improve impact and are aligned to the integrated care systems strategic priorities.

Develops system value and access marketing strategies that facilitate pathway and system transformation to enable better health outcomes for patients and access to Janssen’s innovative Haematology & Oncology medicines.

As a System Value and Access Marketing Manager, you will be responsible for:

Developing the system value and access marketing strategy across the Oncology, Haematology and Cell & Gene therapy brands:

• Determine the segmentation, targeting and positioning strategies that will deliver system value across integrated care systems.
• Develop system value and market access strategies across new products launching over the next 5 years, ensuring full alignment with the brand strategy.
• Develop the Oncology, Haematology and Cell & Gene Therapy cross portfolio value proposition to meet customer needs, demonstrating and documenting the financial and non-financial value of key therapy areas and Janssen’s service and solutions.
• Gain timely input from and partner with all internal collaborators (Marketing, Sales, Medical Affairs, Business Intelligence, Strategic Access Managers, Patient Access, EMEA).
• Multi-disciplined collaboration with the core value team to align the system value and access strategies with the brand plans.
• Ensure that all regional market access activities and owners in the launch readiness framework are identified and work with relevant internal partners to achieve regional market access launch goals.
• Define metrics and supervise the financial and non-financial value delivered.

External environment scanning and networking across strategic integrated care systems:

• Engage with key external partners, build, and leverage positive relationships with strategic NHS customers across the integrated care system to develop insights on the NHS and external environment.
• Engage with key opinion leaders and strategic decision makers in regional ecosystems to optimise the positioning and messaging of Janssen’s brands, services, and solutions.
• Facilitate the co-creation of value propositions with customers to meet their needs.
• Commission market research through agencies and partner with business intelligence to analyse data, build insights and advise materials required to support market access.
• Deliver external insights to the business to advise decision making at strategic ICS level.

Accountable for crafting materials that optimise the execution of the system value and access marketing strategy:

• Develop and project manage materials, and marketing and communication campaigns, which demonstrate and detail the system value of collaborating with Janssen UK.
• Develop key messages for system value and access value proposition and ensure effective communication to the customer through multi channels.
• Lead and craft the commercial strategy at NHS strategic events, positioning Janssen UK as a preferred service and solutions partner to the NHS.

Develops customer engagement plans via a range of channels that puts the integrated care systems at the centre:

• Drive balanced growth by crafting localised value propositions, bringing the mindset, skill, and resource of marketing to personalise our approach and improve customer experience in strategic integrated care systems.
• Plan marketing mix to optimise channels and tailor content based on the customer need.
• Work in partnership with marketing & omnichannel to plan strategically and deliver personalised, customer-focused, digital engagement solutions.

Essential skills & experience:

• Strong brand marketing and/or market access marketing experience.
• UK experience is essential.
• Deep understanding and curiosity about the NHS and healthcare systems.
• Proven experience in balancing multiple sophisticated projects end to end.
• Excellent stakeholder leadership both internally and externally.
• Strong collaborative mindset with a desire for commercial accountability.
• Experience with ABPI code and approval systems & processes.
• Familiarity with NHS data sources.
• Working understanding of reimbursement and funding flows within the NHS.
• Ability to influence without authority, proven management experience of multiple internal and external collaborators.

Qualifications:

• ABPI Exam Qualified.
• Degree educated or equivalent experience.
• High level English proficiency.

DE&I At J&J:

Diversity, equity and inclusion are central elements of the shared culture across the Johnson & Johnson Family of Companies. We are committed to providing a respectful, inclusive, and accessible work environment where all employees can achieve their potential.

Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

For more information on how we support the whole health of our employees throughout their wellness, career and life journey, please visit www.careers.jnj.com

Office Location:

We are pleased to announce that from mid-2026, our offices in Wokingham and High Wycombe will move into a modern, state-of-the-art Johnson & Johnson office in central Maidenhead, conveniently situated next to the train station.

Primary Location

Europe/Middle East/Africa-United Kingdom-England-High Wycombe