Sweden Marketing Lead – Digital Growth

Huel Birmingham; Greater London; On-site; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Hybrid working

30 days annual leave

Private Medical and Health insurance

Dog friendly

Volunteer days

Gym membership

Therapy sessions

Job summary

Huel is seeking a hands-on Europe Marketing Executive to own one or more EU markets, with native Swedish language proficiency essential. You will run paid media, engage with influencers and affiliates, and localise the lokale site experience.

Work closely with the Europe Marketing Manager and central Growth, Creative, and Retail teams to test what makes your market grow, manage local campaigns, and ensure timely delivery of activities across channels.

Qualifications

• 1 to 3 years of marketing experience, ideally from a consumer brand, DTC, or agency.

Responsibilities

• Support planning and execution of paid campaigns in your market.
• Monitor trading performance and share insights with the Europe Marketing Manager.
• Manage the local marketing calendar, ensuring campaigns are coordinated and delivered on time.
• Find, brief and manage influencers, building authentic creator partnerships that resonate with your local market.
• Support the affiliate programme, working with partners to drive incremental reach and revenue.
• Ensure creator content is on-brand, locally relevant and reflects Huel’s voice.
• Keep the local huel.com experience up to date, managing localised content, product pages and promotional activity.
• Localise campaigns and messaging for your market, helping Huel feel genuinely native rather than translated.
• Monitor competitor activity and market trends, sharing insights to help shape future marketing campaigns.
• Support local retail marketing plans, coordinating trade materials and in-store activity with retail partners and account managers.

Skills

Marketing experience

Swedish language proficiency

Job description

Huel is seeking a hands-on Europe Marketing Executive to own one or more EU markets, with native Swedish language proficiency essential. You will run paid media, engage with influencers and affiliates, and localise the lokale site experience.

Work closely with the Europe Marketing Manager and central Growth, Creative, and Retail teams to test what makes your market grow, manage local campaigns, and ensure timely delivery of activities across channels.