SVP, Product Marketing

Rakuten Viber; Greater London; On-site; GBP 180,000 - 280,000; Full time

Job summary

Rakuten Viber seeks a proven SVP of Product Marketing to own B2C marketing globally. You will define product positioning, create compelling narratives, and drive go-to-market plans for core offerings such as Viber Plus, dating, and monetization products.

You will lead distributed teams across regions, champion data-driven decisions, and align marketing with revenue growth. You will report to the CEO, shape product storytelling, and leverage Viber’s massive audience to strengthen retention and

Qualifications

• 10+ years in product marketing with global B2C scope.
• Proven track record in storytelling and positioning of complex products.
• Experience leading distributed marketing teams across regions.

Responsibilities

• Define product positioning and messaging for multiple product lines.
• Lead GTM strategy and growth for monetization products across markets.
• Build globally resonant narratives and adapt locally for diverse cultures.
• Lead and develop distributed marketing teams toward revenue goals.

Skills

Product marketing

B2C apps

Storytelling

Cross-cultural leadership

Data-driven

KPI analytics

GTM strategy

Job description

Rakuten Viber is one of the most popular and downloaded apps in the world. Working with us provides a unique opportunity to influence hundreds of millions of our users and to be part of the journey that makes us a super-app. Our mission is to make people's lives easier by enabling meaningful connections, from precious moments with family and friends, through managing business relationships to pursuing their passions.

Viber is the daily messaging and calling app across our core markets. We're building the super-app layer on top of that foundation: Payments, eSIM, Viber Plus, Dating, and a growing small & micro business ecosystem.

As SVP of Product Marketing, you will report to the CEO and act as the company’s owner of B2C marketing - highly focused on Product Marketing. You and your global teams will own go-to-market across Viber’s consumer product portfolio: core communication (including the OpenAI partnership) & subscription products (Viber Plus, Viber Dating, eSIM and more - defining the product story and how each is positioned, launched, and grown globally.

The ideal candidate is able to showcase a successful track record as a highly effective product marketing leader, one that lives and breathes product marketing able to articulate features into stories and user-journey’s into experiences. A master communicator that understands how users think, feel and act - and how to translate those into insights that drive engagement and the business forward. A type of manager that challenges conventions, leading by example and raises the bar on execution. The right candidate wins through precision and creativity, leveraging Viber’s massive audience and existing channels, not mass media spend.

Responsibilities:

Product Positioning & Messaging

• Define product positioning, messaging frameworks and value propositions for each product and audience segment
• Build narratives that resonate globally and adapt locally - ensuring Viber's product story lands across diverse markets and cultures
• Define messaging strategies that meet users at the right moment - from first impression through activation, engagement, and monetization
• Translate product roadmap milestones into compelling, launch plans and audience relevant experiences

Product Go-to-Market & Growth

• Own marketing strategy for Viber's core communication experience - messaging and calls - ensuring it remains the daily habit for hundreds of millions of users
• Lead GTM for strategic partnerships that drive tangible user growth and expand Viber's super-app value proposition
• Develop GTM plans for monetization products (eSIM, Viber Plus subscription, Dating) from positioning to conversion
• Partner with Product and Business to identify and activate growth levers across the full consumer product funnel
• Market and Customer Research: Lead insights teams to understand buyer personas, market trends, and competitor movements.

People & Function Leadership

• Lead and develop Viber’s global product marketing teams across Viber’s top regions: Central East Europe, Ukraine & APAC
• Build a culture of accountability, data-driven decision-making, and business focus across the team
• Align product management, sales, and marketing departments toward shared revenue and growth goals.

Requirements:

• 10+ years of experience in product marketing, with at least 3 years in a senior leadership or executive role
• Proven track record in B2C consumer apps with a global footprint - this is a must
• Exceptional storytelling and positioning skills - you can make complex products feel clear and desirable
• Experience with monetization + familiarity of wide array of marketing domains: Performance, Social, PR, ASP, Content, CRM and offline)
• Demonstrated experience leading and developing distributed marketing teams, including team leads, across regions and cultures
• Deep understanding of what drives user acquisition, engagement, and retention in consumer products - without relying on mass brand spend or massive UA budgets
• Data-driven - comfortable defining KPIs, reading funnel and retention metrics, and using data to inform positioning and launch decisions
• Strong execution instincts - strategy is the starting point, not the finish line
• Experience working cross-functionally in global, matrixed organizations, with the ability to collaborate effectively across cultures.