Senior Vice President Product Marketing

Rakuten Viber; Greater London; Sur place; GBP 180 000 - 300 000; Plein temps

Résumé du poste

Rakuten Viber is seeking an SVP of Product Marketing to lead global go-to-market for our consumer product portfolio, including core messaging, monetization products, and platform partnerships. You will define the product story, position offerings across markets, and drive engagement and revenue through precise, data-driven strategies.

The ideal candidate has 10+ years in product marketing with a B2C focus, exceptional storytelling, and a track record of leading distributed global teams without

Qualifications

• 10+ years in product marketing with leadership experience.
• Proven track record in B2C consumer apps with global reach.
• Strong storytelling and positioning to translate features into stories.

Responsabilités

• Define product positioning, messaging and value propositions for each product and audience segment.
• Build narratives that resonate globally and adapt locally for diverse markets.
• Define messaging strategies across activation, engagement and monetization stages.
• Translate roadmaps into launch plans and audience-relevant experiences.
• Own GTM for core experiences and monetization products across regions.
• Lead insights teams to understand buyer personas, market trends and competition.
• Develop and lead global product marketing teams across regions.

Connaissances

Product marketing leadership

Storytelling & positioning

B2C consumer apps

Go-to-market strategy

Growth & monetization

Data-driven decisions

Cross-cultural leadership

Cross-functional collaboration

Performance, CRM & content

Description du poste

Rakuten Viber is one of the most popular and downloaded apps in the world. Working with us provides a unique opportunity to influence hundreds of millions of our users and to be part of the journey that makes us a super-app. Our mission is to make people's lives easier by enabling meaningful connections, from precious moments with family and friends, through managing business relationships to pursuing their passions.

Viber is the daily messaging and calling app across our core markets. We're building the super-app layer on top of that foundation: Payments, eSIM, Viber Plus, Dating, and a growing small & micro business ecosystem.

As SVP of Product Marketing, you will report to the CEO and act as the company’s owner of B2C marketing - highly focused on Product Marketing. You and your global teams will own go-to-market across Viber’s consumer product portfolio: core communication (including the OpenAI partnership) & subscription products (Viber Plus, Viber Dating, eSIM and more - defining the product story and how each is positioned, launched, and grown globally.

The ideal candidate is able to showcase a successful track record as a highly effective product marketing leader, one that lives and breathes product marketing able to articulate features into stories and user-journey’s into experiences. A master communicator that understands how users think, feel and act - and how to translate those into insights that drive engagement and the business forward. A type of manager that challenges conventions, leading by example and raises the bar on execution. The right candidate wins through precision and creativity, leveraging Viber’s massive audience and existing channels, not mass media spend.

Responsibilities:

• Define product positioning, messaging frameworks and value propositions for each product and audience segment
• Build narratives that resonate globally and adapt locally - ensuring Viber's product story lands across diverse markets and cultures
• Define messaging strategies that meet users at the right moment - from first impression through activation, engagement, and monetization
• Translate product roadmap milestones into compelling, launch plans and audience relevant experiences

Product Go-to-Market & Growth

• Own marketing strategy for Viber's core communication experience - messaging and calls - ensuring it remains the daily habit for hundreds of millions of users
• Lead GTM for strategic partnerships that drive tangible user growth and expand Viber's super-app value proposition
• Develop GTM plans for monetization products (eSIM, Viber Plus subscription, Dating) from positioning to conversion
• Partner with Product and Business to identify and activate growth levers across the full consumer product funnel
• Market and Customer Research: Lead insights teams to understand buyer personas, market trends, and competitor movements.
• Lead and develop Viber’s global product marketing teams across Viber’s top regions: Central East Europe, Ukraine & APAC
• Build a culture of accountability, data-driven decision-making, and business focus across the team
• Align product management, sales, and marketing departments toward shared revenue and growth goals.

Requirements:

• 10+ years of experience in product marketing, with at least 3 years in a senior leadership or executive role
• Proven track record in B2C consumer apps with a global footprint - this is a must
• Exceptional storytelling and positioning skills - you can make complex products feel clear and desirable
• Experience with monetization + familiarity of wide array of marketing domains: Performance, Social, PR, ASP, Content, CRM and offline)
• Demonstrated experience leading and developing distributed marketing teams, including team leads, across regions and cultures
• Deep understanding of what drives user acquisition, engagement, and retention in consumer products - without relying on mass brand spend or massive UA budgets
• Data-driven - comfortable defining KPIs, reading funnel and retention metrics, and using data to inform positioning and launch decisions
• Strong execution instincts - strategy is the starting point, not the finish line
• Experience working cross-functionally in global, matrixed organizations, with the ability to collaborate effectively across cultures.