Subscription Marketing Manager

EMAP Publishing Limited; Croydon; Hybrid; GBP 30,000 - 60,000; Full time

Job summary

Join a dynamic media group as a Subscription Marketing Manager, where you will lead innovative marketing strategies for a top brand. This role offers the chance to utilize your expertise in B2B marketing, focusing on subscriber engagement and retention. You will collaborate with a talented team to create impactful campaigns, manage budgets, and analyze data to drive growth. If you thrive in a fast-paced environment and are passionate about marketing, this is your opportunity to make a significant impact in a forward-thinking company. Enjoy a supportive culture that values learning and development, along with fantastic benefits and perks.

Benefits

25 days annual leave

Health plan

Life assurance

Private virtual GP access

Discounted gym memberships

Cycle-to-work scheme

Annual Summer & Winter Celebrations

One paid volunteer day per year

Income protection

Work from home during August

Qualifications

• Extensive experience in B2B media and subscription models required.
• Hands-on experience in digital marketing channels and tools essential.

Responsibilities

• Develop and execute marketing plans to drive subscriber growth.
• Manage marketing budgets and foster stakeholder relationships.

Skills

B2B Marketing

Subscription Marketing

Data Analysis

Social Media Marketing

SEO

Email Marketing

Project Management

Content Creation

Digital Marketing

Problem-Solving

Education

Bachelor's Degree in Marketing or Related Field

Tools

Microsoft 365

CRM Systems

GA4

Hootsuite

WordPress

Adobe Campaign Standard

Canva

Asana

Monday.com

Job description

• Business: emap
• Brands: All Emerald brands
• Base Location: Croydon/Hybrid ( 3 days from home, 2 days in the office)
• Employment Type: Full-time, Permanent
• Salary: DOE

Trading as emap for its B2B division, Metropolis International is a fast-growing business, privately owned Media Group with over £50m of annual revenue, structured in two divisions – consumer media, and business-to-business media. In both parts of the business, we run print magazines, digital content and both face-to-face and virtual awards, conferences, and other events. Metropolis is actively looking at acquiring more media businesses. We employ over 480 people in offices in Croydon, Fleet street, Devon and Dublin.

Overall Purpose of the Role:
Join our team as a Subscription Marketing Manager and take the lead in driving growth and engagement for our leading brand within emap’s Emerald Division. If you’re a seasoned marketer who thrives in a fast-paced environment, we want to hear from you!
As the Subscription Marketing Manager, you’ll have the opportunity to work on Property Week, the leading print and online magazine for the UK property professionals. Your expertise in advanced subscription and content marketing skills, including social media, email, web, SEO, and paid ads, will be crucial in shaping our success.
You will work with and receive support from the rest of the marketing team in achieving subscriptions and engagement targets for the individual and corporate subscriptions for this brand, as well as supporting participation in events and trade fairs, lead generation campaigns for our ad sales team and client solutions team.

Key requirements:

• Extensive experience with B2B media including subscription/membership models.
• Understanding of subscription revenue, retention, acquisition, engagement models, with the ability to generate data-driven insights, actions and forecasts from metrics and reports.
• Understanding of publishing subscribers' behavioral patterns and motivations.
• Hands-on marketing experience in social media, email, web, SEO, paid ads.
• Good understanding of best practices for marketing design and content.
• Advanced reporting, analysis and planning skills.
• Extensive knowledge of Microsoft 365, CRM systems, ESPs, GA4, web and social media analytics, and marketing automation and reporting tools.
• Experience with website content management systems (CMS) and data manipulation.
• Strong project management skills and ability to work independently and collaboratively.
• Familiarity with paid advertising platforms (e.g., Google Ads, Facebook Ads), website design, UX best practices, SEO, and digital/offline marketing channels.
• Proficiency in design and video best practice, and marketing automation tools.
• Strong analytical and problem-solving abilities, with sound judgment and decision-making skills.
• Proactive and resourceful, with a results-oriented mindset.
• Excellent organizational skills and ability to work under pressure and meet deadlines.
• Willingness to learn, adapt, and contribute to a dynamic and evolving business environment.

Desirable:

• Experience working across multiple titles with several key stakeholders and competing deadlines.
• Experience working with Adestra, Hootsuite, Wordpress, Canva, Abacus Advance (or other subscription bureaus) and a task management system (Asana, Monday.com, etc).

Responsibilities:

• Brand Strategy: Develop and execute creative marketing plans for each brand, driving exponential growth in subscriber/reader numbers and market share. Analyse and optimize acquisition, engagement, and retention processes to enhance performance. Stay up-to-date with competitor strategies and implement “best in class” campaigns.
• Budgeting and Efficiency: Manage marketing budgets efficiently, ensuring all marketing spend is controlled and documented. Ensure all strategies comply with relevant regulations and conduct audits as required.
• Partnerships and Relationships: Foster relationships with internal and external stakeholders, negotiating and maintaining contra and partnership deals. Collaborate with other departments to ensure consistent branding and messaging across all channels.
• Data Management and Analysis: Utilize systems to segment data for targeted campaigns. Track performance using analytics tools (Hootsuite, Adobe Campaign Standard, Google Analytics 4, Moz) and generate reports to inform decision-making. Continuously improve the marketing database and contribute to data acquisition strategies.
• Sales Support: Create sales materials and collateral to support the sales team. Assist in lead generation and assignment through marketing, automation, email sequences, etc. and collaborate on campaigns to attract and retain subscribers, advertisers, and clients.
• Content Creation: Support marketing projects by creating engaging written and visual content. Collaborate with designers and media producers to review artwork and marketing collateral.
• Digital Marketing: Manage subscriptions websites and landing pages, post content on social media platforms, and send newsletters and marketing emails to customers. Create and improve email templates and develop a content calendar to enhance brand awareness.
• Event Planning and Support: Provide support at events, including occasional overseas travel. Assist with event planning, research, and reporting and analysis.

What we offer

Learning & Development:

At emap, we believe that employee learning and development are the key drivers of our success. To ensure continuous growth and meet the ever-changing demands of the workplace, we provide an environment that fosters continuous development for our employees.

Our employees are encouraged to identify their areas of personal and professional development aligned with our strategic areas, including management development, health, safety & wellbeing, sales, events management, marketing strategy, editorial, and information technology. We have a structured framework designed to help equip our employees with the necessary knowledge, skills, and behaviours to excel in their job roles, contributing to achieving our organizational objectives.

To support our employees’ career development, we have designed specialized programs, as well as other stand-alone role-specific and generic courses, under the emap academy.

Benefits: emap is part of Metropolis Group. Together we are committed to providing a happy and healthy place to work, so we offer fantastic benefits and perks to our employees.

• 25 days of annual leave, with the option to buy or sell additional days.
• One additional day of leave per year - Celebration Day.
• Health plan.
• Life assurance.
• Private virtual GP access.
• Seasonal flu jabs available at the office.
• Continuous learning & development opportunities.
• In-house Excellence Awards and other innovation projects.
• Cycle-to-work scheme.
• Discounted gym memberships.
• Retail discount vouchers.
• Rail season ticket loans.
• Pension scheme.
• One paid volunteer day per year.
• Annual Summer & Winter Celebrations.
• Work from home during August.
• Income protection and more.

Privacy: Metropolis Group respects the privacy of every person for whom we have personal data. We comply with data protection legislation such as the Data Protection Act 1998 and the General Data Protection Regulation which regulates the processing of data and ensures that your data is processed fairly and lawfully, is kept secure and only that data necessary for any processing is kept. You can see our privacy policy at www.metropolis.co.uk/privacy.

Diversity and Inclusion: We are an equal opportunity employer and value diversity and inclusion. All applicants will be considered for employment without attention to race, age, religion or belief, pregnancy and maternity, marriage and civil partnership, sex, sexual orientation, gender identity, national origin, or disability status.

How to apply: Please submit your CV and covering letter. Due to the volume of applications, we receive, we are unable to give individual feedback at the application stage; however, if you are successfully shortlisted, you will be contacted within 10 working days of your application.