Student Recruitment: Digital & Conversion Lead

SRUC; City of Edinburgh; Hybrid; GBP 32,000 - 42,000; Full time

Benefits offered by this job

Hybrid working solutions

Generous annual leave

Enhanced pension contributions

Cycle to work scheme

Discounted RAC Membership

Generous family leave

Tailored learning and development

Job summary

SRUC is seeking a proactive Digital and Conversion Officer to lead the development, management and continuous improvement of our prospective student conversion journey. You will design targeted communications and lead nurturing campaigns that move applicants from enquiry through to enrolment, using CRM platforms and marketing automation to personalise journeys.

Working with Marketing, Student Recruitment and Admissions, you will analyse data and report on performance, optimise automated

Qualifications

• Degree at SCQF Level 9 or equivalent in Marketing, Communications, Digital Marketing, Data Analysis, CRM Management or related field.
• Experience in designing and optimising customer journeys is desirable.

Responsibilities

• Design and deliver targeted communications and lead nurturing campaigns to guide prospective students from enquiry to enrolment.
• Utilise CRM platforms and marketing automation to create personalised journeys at every stage of decision-making.
• Analyze data, monitor conversion performance and identify opportunities to enhance the student experience and recruitment outcomes.
• Develop automated workflows and implement reporting that supports evidence-based decisions and sustainable enrolment growth.

Skills

Digital marketing

CRM management

Marketing automation

Data analysis

Campaign management

Education

SCQF Level 9 or degree

Tools

CRM systems

Marketing automation tools

Analytics platforms

Job description

SRUC is seeking a proactive Digital and Conversion Officer to lead the development, management and continuous improvement of our prospective student conversion journey. You will design targeted communications and lead nurturing campaigns that move applicants from enquiry through to enrolment, using CRM platforms and marketing automation to personalise journeys.

Working with Marketing, Student Recruitment and Admissions, you will analyse data and report on performance, optimise automated