Digital and Conversion Officer

SRUC; City of Edinburgh; Hybride; GBP 32 000 - 42 000; Plein temps

Avantages offerts par ce poste

Hybrid working solutions

Generous annual leave

Enhanced pension contributions

Cycle to work scheme

Discounted RAC Membership

Generous family leave

Tailored learning and development

Résumé du poste

SRUC is seeking a proactive Digital and Conversion Officer to lead the development, management and continuous improvement of our prospective student conversion journey. You will design targeted communications and lead nurturing campaigns that move applicants from enquiry through to enrolment, using CRM platforms and marketing automation to personalise journeys.

Working with Marketing, Student Recruitment and Admissions, you will analyse data and report on performance, optimise automated

Qualifications

• Degree at SCQF Level 9 or equivalent in Marketing, Communications, Digital Marketing, Data Analysis, CRM Management or related field.
• Experience in designing and optimising customer journeys is desirable.

Responsabilités

• Design and deliver targeted communications and lead nurturing campaigns to guide prospective students from enquiry to enrolment.
• Utilise CRM platforms and marketing automation to create personalised journeys at every stage of decision-making.
• Analyze data, monitor conversion performance and identify opportunities to enhance the student experience and recruitment outcomes.
• Develop automated workflows and implement reporting that supports evidence-based decisions and sustainable enrolment growth.

Connaissances

Digital marketing

CRM management

Marketing automation

Data analysis

Campaign management

Formation

SCQF Level 9 or degree

Outils

CRM systems

Marketing automation tools

Analytics platforms

Description du poste

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The job requirements are detailed below. Where applicable the skills, qualifications, experience, knowledge and memberships required for this job have also been included.

The Marketing team at SRUC plays a key role in attracting, engaging, and supporting prospective learners across Scotland and beyond. The team is responsible for promoting SRUC’s courses, campuses, and student experience through a range of marketing channels, events, and outreach activities. Working closely with colleagues in Student Recruitment, academic and wider professional services colleagues, the Marketing team supports the full student journey—from initial awareness and enquiry through to application, enrolment, and progression—ensuring SRUC’s offer is clearly communicated and accessible to diverse audiences.

About the opportunity:

SRUC is seeking a proactive and innovative Digital and Conversion Officer to lead the development, management and continuous improvement of our prospective student conversion journey.

In this exciting role, you will be responsible for designing and delivering targeted communications and lead nurturing campaigns that guide prospective students from initial enquiry through to application, offer acceptance and enrolment. Using CRM platforms, marketing automation tools and performance insights, you will create personalised and engaging journeys that ensure prospective students receive timely, relevant and effective communications at every stage of their decision-making process.

Working collaboratively with colleagues across Marketing, Student Recruitment and Admissions, you will analyse data, monitor conversion performance and identify opportunities to enhance the student experience and maximise recruitment outcomes. You will play a key role in developing automated workflows, managing conversion activities and producing insightful reporting that supports evidence-based decision-making and sustainable enrolment growth.

This is an excellent opportunity for a digitally focused professional with strong analytical skills and a passion for delivering exceptional customer journeys. If you enjoy turning data into action, improving user experiences and making a measurable impact, we would love to hear from you. Join SRUC and help shape the future of student recruitment through innovative digital engagement and conversion strategies.

Minimum Qualifications

The post holder should be educated to SCQF Level 9 , degree level or have equivalent professional experience in Marketing, Communications, Digital Marketing, Data Analysis, Business, CRM Management or a related discipline.

For full person specification please download the job particulars before you apply for the role.

Eligibility for Sponsorship:

Please note that this position does not meet the criteria for Skilled Worker visa sponsorship. Applicants must have the right to work in the UK without requiring sponsorship.

Why work for SRUC?

• Generous annual leave
• Enhanced pension contributions
• Cycle to work scheme
• Discounted RAC Membership
• Generous family leave
• Hybrid working solutions (in some areas)
• Tailored investment in and individuals' learning and development

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