Strategy and Insights Manager

Marvel FMCG - Certified B Corporation®; England; On-site; GBP 65,000 - 90,000; Full time

Job summary

A leading beverage company in the United Kingdom is seeking a Mid-Senior level professional to lead their brand portfolio agenda. The role requires proven experience in FMCG insights and a passion for shopper behavior. You will analyze shopper missions and closely collaborate with Brand Marketing to develop effective product strategies. This company fosters an incredible culture, valuing employee individuality and offering significant growth opportunities. It's a fantastic time to make a career move with them.

Qualifications

• Experience in Category Management is a plus.
• Ability to turn data into clear portfolio recommendations.
• Familiarity with shopper behavior and decision making.

Responsibilities

• Lead the brand's portfolio agenda across the UK.
• Analyze shopper missions and path-to-purchase.
• Partner closely with Brand Marketing on product initiatives.

Skills

Proven experience in FMCG/retail insights

Expertise in quantitative analysis

Passion for shopper insights

Quantitative analysis

Job description

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Marvel FMCG - Certified B Corporation® provided pay range

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Base pay range

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Founder at Marvel FMCG - Certified B Corporation® 🌍 | ADHD Chatter Box | Content Novice | Recruiter for the people

Fancy joining a brand that is not only incredible but seen as a way of life by many? This is now one of the biggest names in drinks and with an amazing reputation for having a first culture this is a great time to consider a career move with them.

Why this role?

• You could be part of the business that is full of adventure, culture and innovation, they do things differently and want you to embrace that environment.
• This is an opportunity for you to join a team motivated to inspire consumers and drive business across a broad and diverse range of different outlets within the driving and travel channel.
• This is a brand that is about giving you freedom, how often do you get this?

The company…

One of the biggest names in drinks this brand continues to grow, they have a strong presence across Grocery and Convenience whilst being a long standing favourite in the On Trade. The company has an incredible culture, you are encouraged to be you which is truly unique and you are really valued as an employee. The brand has had staggering growth in recent times and it is only going to continue.

The role...

Lead the brands portfolio agenda across the UK by fusing shopper behaviour, category dynamics, and volumetric drivers into clear portfolio strategies and plans. Put shopper insights at the centre of every decision: continuously analyse shopper missions, path-to-purchase, decision trees, and barriers/drivers; quantify conversion. Partner closely with Brand Marketing to shape portfolio architecture and develop product initiatives, guide innovation/renovation choices, and turn insights into the Perfect Sell toolkit—clear selling stories, customer‑ready guidance, and playbooks that quip Sales to win with customers on assortment.

You...

We are looking for candidates with proven experience in FMCG/retail insights or Category Management. You will be passionate about shopper insights and behaviour led decision making. It would be great to see expertise in quantitative analysis and turning data into clear portfolio recommendations.

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Seniority level

Mid‑Senior level

Employment type

Full-time

Job function

Sales, Strategy/Planning, and Marketing

Industries

Food and Beverage Services and Food and Beverage Manufacturing

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