Strategist: Insight-led Campaigns & Growth

TLC Worldwide; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

TLC Worldwide in London is looking for a Mid-Weight Strategist who can turn research into compelling stories that drive business results. You’ll own the strategic process from brief to pitch, defining audiences, uncovering opportunities and shaping integrated loyalty and promotional solutions that deliver measurable impact.

Collaborate closely with Creative, Sales, Partnerships and Production to create campaigns that resonate with clients and consumers.

Qualifications

• Proven experience in strategy, planning, insights or a related role within an agency environment.
• Experience across integrated marketing, promotional marketing, loyalty or customer engagement programmes.
• Strong track record supporting or leading successful new business pitches.
• Experience translating complex research and data into clear, persuasive recommendations.
• Excellent presentation and storytelling skills.
• Strong understanding of brands, consumer behaviour and customer journeys.
• Fluent written and spoken English.

Responsibilities

• Transform research, data and observations into powerful consumer insights.
• Develop inspiring creative briefs that unlock exceptional ideas.
• Define target audiences and map customer journeys.
• Build strategic narratives for pitches, presentations and client workshops.
• Partner closely with Creative, Sales, Partnerships and Production teams to create integrated campaign solutions.
• Guide clients on measurement frameworks, success metrics and campaign evaluation.
• Champion a culture of research-led thinking across the agency.
• Establish strategic best practice from client brief through to campaign delivery.
• Create and evolve tools, templates and frameworks that make great strategy accessible across the business.
• Support and mentor junior planners and researchers.
• Build trusted client relationships and position TLC as a credible strategic partner.
• Contribute to new business opportunities, helping to convert insight into revenue and growth.
• Demonstrate the commercial impact of your work and a clear contribution to ROI.

Skills

Strategy experience

Agency experience

New business pitches

Presentation skills

Brand & consumer understanding

Job description

TLC Worldwide in London is looking for a Mid-Weight Strategist who can turn research into compelling stories that drive business results. You’ll own the strategic process from brief to pitch, defining audiences, uncovering opportunities and shaping integrated loyalty and promotional solutions that deliver measurable impact.

Collaborate closely with Creative, Sales, Partnerships and Production to create campaigns that resonate with clients and consumers.