Senior Strategic Creative Lead for Growth (Hybrid, London)

Got The T-Shirt; Greater London; Hybride; GBP 70 000 - 110 000; Plein temps

Résumé du poste

Got The T-Shirt is seeking a Senior Creative Strategist to lead creative direction, research and briefs, and build partnerships for ecommerce brands in fashion, beauty, and wellness. London-based, hybrid work.

You will own the creative strategy across accounts, run two-week cycles, develop hypotheses, and coach junior strategists while collaborating with the Growth Lead and Head of Creative. This role blends research, briefs, and shoots to drive ambitious campaigns.

Qualifications

• 5+ years in creative strategy with paid social experience in fashion/beauty/lifestyle/wellness
• Develop briefs designers and creators can run with
• Read ad data – hook rate, hold rate, CTR, CPA, spend allocation
• Omnichannel thinking across paid, organic, creators and partnerships

Responsabilités

• Diagnose each account's creative: what's working, what's tired, which audiences and angles are untouched
• Lead research: reviews, social search, competitors, category entry points, personas, pain points
• Turn research into hypotheses and briefs: persona, situation, claim, hook and format
• Run the creative side of the two-week cycle – three concepts against a control, CPA decides, winners get richer formats
• Brief designers, content creators, creators and shoots, ensuring high quality with the Head of Creative
• Build creator, ambassador and brand partnership programmes, from sourcing to negotiation/close
• Present creative strategy to clients and defend it with data
• Coach the junior creative strategists and content creators

Connaissances

Creative strategy

Paid social

Omnichannel thinking

Data interpretation

Brand partnerships

Outils

Midjourney

Higgsfield

Description du poste

Got The T-Shirt is seeking a Senior Creative Strategist to lead creative direction, research and briefs, and build partnerships for ecommerce brands in fashion, beauty, and wellness. London-based, hybrid work.

You will own the creative strategy across accounts, run two-week cycles, develop hypotheses, and coach junior strategists while collaborating with the Growth Lead and Head of Creative. This role blends research, briefs, and shoots to drive ambitious campaigns.