Hybrid Global Creative Strategy Director

Morgan Street Holdings; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work arrangement

Job summary

tms, a global creative strategy firm, is seeking a Creative Strategy Director to join the Global Consumer Strategy team in London. You will shape ideas that span channels, products, retail, digital, and gaming environments, and lead cross-functional teams to translate strategy into executable campaigns.

This role offers opportunity to influence culture-driven work across markets and collaborate with world-class brands in a hybrid setup.

Qualifications

• Proven experience developing multichannel campaign concepts from strategy through to execution.
• Strong understanding of translating ideas into campaign visuals, products, digital and retail experiences.
• Experience leading or shaping cross-functional, integrated teams.
• Track record on culturally-led brands or campaigns with culture strategy.
• Ability to operate between strategy and creative as a strategist embedded with creatives or a hybrid profile.

Responsibilities

• Develop big, culturally resonant ideas that flex across markets and formats.
• Translate strategy into tangible outputs — from visual identity to product and digital experiences.
• Lead cross-functional teams (creative, design, digital, retail, partnerships) to bring ideas to life.
• Guide teams to maintain a consistent, compelling vision across touchpoints.
• Navigate complex stakeholder environments with confidence and adaptability.

Skills

Campaign strategy

Multichannel concepts

Cross-functional leadership

Culture strategy

Storytelling

Job description

tms, a global creative strategy firm, is seeking a Creative Strategy Director to join the Global Consumer Strategy team in London. You will shape ideas that span channels, products, retail, digital, and gaming environments, and lead cross-functional teams to translate strategy into executable campaigns.

This role offers opportunity to influence culture-driven work across markets and collaborate with world-class brands in a hybrid setup.