Strategist

Forpeople; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Competitive salary

Bonus and benefits

Pension scheme

Career development

Hybrid working

Inspiring work environment

Job summary

forpeople is a strategic thinking partner; we shape brands, products and experiences for diverse clients. As a Strategist in our multidisciplinary studio, you’ll turn research, data and cultural insight into clear, compelling strategic ideas that define brand architecture, guide creative direction and frame future opportunities.

You’ll conduct research across consumers, culture and markets; analyse findings to reveal insights; develop brand positioning, narratives and futures; collaborate with

Qualifications

• 3–4 years of strategy experience within a creative, brand, design or innovation consultancy
• Experience conducting and synthesising research using qualitative, quantitative and data-led methods
• Experience developing brand positioning, propositions, frameworks, narratives and future visions
• Strong writing and storytelling skills with clear presentations
• Right to work in the UK

Responsibilities

• Conduct research across consumers, culture, brands, businesses and markets using qualitative, quantitative and data-led methods
• Analyse and synthesize research and data to uncover insights, patterns and opportunities
• Develop brand positioning, propositions, frameworks, principles and narratives to guide creative teams
• Collaborate with designers and writers to connect strategic thinking with creative ideas
• Build clear, engaging presentations that communicate thinking and tell a compelling story
• Present strategic thinking and recommendations to clients and respond to feedback

Skills

Strategic thinking

Analytical skills

Communication

Collaboration

Creative instincts

Job description

About the role

As a Strategist at forpeople, you’ll help shape the thinking behind the brands, products and experiences we create for our clients.

Working as part of a multidisciplinary team, you’ll turn research, data and cultural insight into clear and compelling strategic ideas. That might mean helping to define brand architecture, exploring changing consumer behaviours, shaping a future vision, or developing narratives that give creative teams a strong direction.

We’re looking for a thoughtful strategist with strong creative instincts, who can find opportunities in complex challenges; someone who brings rigorous thinking and a clear point of view to their work, and enjoys seeing their thinking come to life.

What your day might look like:

• Conducting research across consumers, culture, brands, businesses and markets, using a mix of qualitative, quantitative and data-led methods
• Analysing and synthesising research and data to uncover meaningful insights, patterns and opportunities
• Developing brand positioning, propositions, frameworks, principles and narratives that give creative teams a clear foundation to work from
• Exploring trends, behaviours and emerging technologies to understand what they could mean for our clients and the future
• Working closely with designers, writers and other specialists to connect strategic thinking with creative ideas
• Building clear and engaging presentations that communicate your thinking and tell a compelling story
• Presenting strategic thinking and recommendations to clients, responding to feedback and developing the work
• Contributing to client workshops, interviews, research sessions and other collaborative working sessions
• Contributing strategic thinking and research to pitches and wider studio initiatives

Who we'd like to find

Since 2004, we’ve grown from only four to over a hundred by finding the right people – people that don’t only slot right in to our studio culture, but bring something incredible to it.

This role calls for someone who brings:

Big ideas — As a studio we work across visual, verbal, three dimensional and digital experiences – but the big idea is always the most important part of what we do. You're a conceptual thinker who can turn insight into ideas, spot interesting connections and help create strong foundations for the creative work.

Strategic rigour — You approach challenges with curiosity and discipline, knowing how to ask the right questions, interrogate different sources and separate what's interesting from what really matters. Your thinking is considered, well evidenced and purposeful.

Cultural & creative curiosity — You're interested in the world beyond the immediate brief – from culture and changing behaviours to business, technology and emerging trends. You draw inspiration from different places and are always looking for connections that could take the work somewhere interesting.

Collaboration & communication — You enjoy working across disciplines and communicating your thinking clearly. You're confident presenting to clients, responding thoughtfully to feedback and collaborating with designers, writers and other specialists to create stronger outcomes.

Specifically, you'll have:

• Around 3-4 years’ relevant strategy experience, or equivalent evidence that you’re operating at this level (ideally, but not necessarily, within a creative, brand, design or innovation consultancy)
• Experience conducting and synthesising research using qualitative, quantitative and data-led methods
• Experience developing strategic outputs such as brand positioning, propositions, frameworks, narratives and future visions
• Strong analytical skills and the ability to draw and distil meaningful insights from different sources
• A good understanding of design and brand, and their role in driving positive business outcomes
• Strong writing and storytelling skills, with experience building clear and engaging presentations
• Confidence presenting strategic thinking to clients, and contributing to workshops and collaborative sessions
• Experience working as part of multidisciplinary teams
• The right to work in the UK

What we offer

People mean the world to us. That includes looking after our own, with things like:

• Global clients and world‑class work
• A competitive salary
• A strong bonus and benefits package, reflecting both company and personal performance
• Training, support and personal career development
• A generous company pension
• A unique, inspiring working environment filled with incredible, like minded people
• Hybrid working, with a minimum of three days a week in our London studio