Senior Strategist

Craft Agency Ltd; Greater London; On-site; GBP 60,000 - 65,000; Full time

Benefits offered by this job

Hybrid work

Parental scheme

Benefits allowance

Global offices

Flexible arrangements

Job summary

Craft Agency Ltd. is building a foundational in-house strategy function. You’d be one of the first two strategists shaping how brand work is defined, owning positioning, architecture and naming across projects.

Reporting to the Head of Strategy in a small, flat team, you’ll influence how the practice operates as the studio moves upmarket, with live work spanning luxury real estate, travel and hospitality for US and Middle East markets, in a hybrid studio/remote setup.

Qualifications

• Brand strategist from a design-led or independent studio with ability to own positioning, architecture and naming as core work.
• Experience level: midweight ready to step up or senior voice; cultural fluency helpful; comfort with ambiguity essential.

Responsibilities

• Own brand strategy end to end: positioning, architecture, naming, and cohesive narrative.
• Lead briefs project-by-project across luxury real estate, travel and hospitality, gaming and B2B; live work spans US and Middle East markets.
• Report to Head of Strategy; influence extends to how the team operates as the function is built.

Skills

Brand strategy

Positioning

Architecture

Naming

Narrative development

Cultural fluency

Ambiguity tolerance

Job description

This is a founding hire. You’d be one of the first two strategists brought in-house at this design studio that, until recently, ran its brand strategy through freelancers. The function is being rebuilt from scratch by a newly appointed Head of Strategy, and you’d help decide what it becomes.

The studio itself sits behind some of the most recognisable rebrands of the last decade, and has recently combined forces with motion and immersive‑experience businesses. The stated ambition is to move upmarket, away from campaign work and toward what leadership calls clients’ “defining moments” – the strategically critical points that change a company’s direction.

The Role

You’d own brand strategy end to end: positioning, architecture, naming, and the narrative that holds them together. This is the substance of the work, not discrete tasks handed down from elsewhere. Briefs are project‑by‑project across luxury real estate, travel and hospitality, gaming and B2B, with live work spanning US and Middle East markets.

The team is small, lean, and deliberately flat – no room for narrow specialists, no heavy process to work around. You’d report to a Head of Strategy, who is actively shaping how this function operates. Because the structure is being built now, your influence extends beyond individual briefs to the way the team works.

The Package

• £60,000 – £65,000
• Hybrid working: three days in studio, two days remote
• Great parental scheme
• Monthly benefits allowance
• Flexible arrangements if needed
• Global offices in New York, Sydney and Dubai

The Person

You’re a Brand Strategist from a design‑led or independent studio, with the craft to own positioning, architecture and naming as your core work and the range to build a full narrative rather than fragments.

You’re either an experienced midweight ready to step up or a more senior voice. Cultural fluency helps. Comfort with ambiguity is essential – this is early‑stage, and you’ll be doing some things for the first time.